NSPCC "I Saw Your Willy" Close

Jan 2015

NSPCC "I Saw Your Willy"

Leo Burnett Change launches a new ‘Share Aware’ online safety campaign for the NSPCC to help address the growing concern of how to keep children safe on the internet. The campaign shows how quickly things can go wrong when you share things you shouldn’t online. #shareaware

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Max Factor & Marilyn Monroe

Jan 2015

Max Factor & Marilyn Monroe

Back in the 1940's Mr Max Factor assisted in the transformation of the young, brunette Norma Jeane into Marilyn Monroe when she was a client at his Hollywood beauty parlour. Fast forward to January 2015 and Marilyn is announced as Max Factor's global glamour brand ambassador. #GlamJan sets off a global campaign. Atelier, our beauty & luxury team is working on the campaign with Max Factor.

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The Sharpener

Jan 2015

Frisk #078

Jiminy Jillikers, it’s Frisk #078! The year 78 was, of course, the year that Chinese ideologue Wang Fu…

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Co-op Festive 'Marzipan' Close

Dec 2014

Co-op Festive 'Marzipan'

"What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that essential item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby? ...and the thought that the Co-op is there for us when our memory isn't leaves us with abundant goodwill towards the store." DavidReviews

Watch the ad here
David Cameron changes 'Flaw in the Law'

Dec 2014

David Cameron changes 'Flaw in the Law'

We’re delighted that the ‘Flaw in the Law’ campaign we worked on with the NSPCC has made news headlines as David Cameron announces a change in the law around online communication with children. Peter Wanless, NSPCC chief executive has hailed the announcement as "A victory for our Flaw in the Law campaign, but more importantly a major step forward in preventing online child abuse".

Watch Flaw in the Law here
Leo Burnett wins Grand Prix at DMA Awards

Dec 2014

Leo Burnett wins Grand Prix at DMA Awards

"The campaign that had the greatest impact on me this year was Leo Burnett Change’s "second chance", which demonstrated how valuable insight into human behaviour can be in communications... The genius of this campaign was that it exposed the audience’s prejudice against ex-cons without ever pointing the finger. Instead it allowed the audience to come to this conclusion themselves with innovative triggers such as the "skip advert" button on its film, which demonstrated how quick we are to dismiss ex-cons and ignore their stories. The copy behind the advertising content was also incredibly powerful–clever, captivating and emotionally engaging, you couldn’t help but be moved by it". Mark Runacas, partner at Karmarama & Chair of DMA Awards Committee

See what the judges said
Freeview 'Left Behinds'

Nov 2014

Freeview 'Left Behinds'

"It's fitting that we should be hoisting this in front of you on the day of the British Arrows Craft Awards as it's a perfect illustration of the wonderfully collaborative world of TVC production. The ad shows a collection of unwanted items left behind at the end of a church hall sale offering a rendition of a familiar song, leaving us in no doubt that entertainment is best when it's free." DavidReviews

Watch the jumble sale left behinds here
Aussie "Movember Misstaches"

Nov 2014

Aussie "Movember Misstaches"

Female supporters of Movember, otherwise known as ‘Mo-sistas’, are asked to show off their ‘Movember Misstaches’ so that they too can don a moustache this Movember - a misstache can be created by using a lock of hair (no hands) and shared - to raise awareness for the men’s health charity.

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'Do I look like I want a Cookbook for Christmas?' - ghd's Christmas campaign by Atelier

Oct 2014

'Do I look like I want a Cookbook for Christmas?' - ghd's Christmas campaign by Atelier

Our lifestyle & luxury specialists, Atelier won the global ghd business this summer. Here is their first campaign - and it's a corker and it's global. If you don't ask for what you want this Christmas, you risk being disappointed and the spirited ghd woman certainly isn't afraid to ask. #getthehintdarling

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