Always “#LikeAGirl” Wins at Cannes Lions International Festival of Creativity Close

Jun 2015

Always “#LikeAGirl” Wins at Cannes Lions International Festival of Creativity

Leo Burnett’s London, Toronto and Chicago offices won the Grand Prix in the PR category as well as the inaugural Glass Lion for Always “#LikeAGirl”.

“It is always a tremendous honor to win the Grand Prix at the world’s foremost advertising festival. But capturing the award for ‘#LikeAGirl’ is made sweeter by the enormously impactful ideas behind this much lauded campaign by Leo Burnett for Always. A big congratulations to both Leo Burnett and Procter & Gamble Always,” Maurice Lévy, Publicis Groupe Chairman and Chief Executive Officer

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Fairy Non Bio #NeverStopHugging

Jun 2015

Fairy Non Bio #NeverStopHugging

Ahead of Father's Day, Fairy Non Bio celebrates the power of a hug between father and son - and champions the idea that we should #NeverStopHugging our babies - no matter how old they are. Emotional stuff.

Feel 'The Power of Soft' here
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The Sharpener

Jun 2015

Gameshow Theory

James Kirkham and Jonathan Fraser gave a presentation at Cannes entitled 'Gameshow Theory'. What on…

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#FlipYourLips for Cervical Screening

Jun 2015

#FlipYourLips for Cervical Screening

Our fabulous Foundry team have created a provocative campaign to encourage young women to be screened for cervical cancer. We're asking women to put on their favourite red lipstick, take a selfie and 'flip' to Instagram. #FlipYourLips is a social campaign tackling a social problem.

Samantha Morton tells you how to FlipYourLips
NSPCC Campaign that changed the law Close

Jun 2015

NSPCC Campaign that changed the law

We’re honoured that our ‘Flaw in the Law’ campaign has been awarded Best Not-for-profit campaign at the Marketing Society Excellence Awards for Effectiveness. Our online campaign drew in over 50,000 signatures, resulting in the Prime Minister announcing a change to UK law. It is now a criminal offence for an adult to send a sexual message to a child. This campaign will make a difference to the lives of children all over the UK.

Watch the Prime Minister's address
Leo Burnett London named D&AD's 'Top 3 Most Awarded Agency in the World'

May 2015

Leo Burnett London named D&AD's 'Top 3 Most Awarded Agency in the World'

At D&AD 2015 we were thrilled to be awarded a stonking 16 Pencils - Black, White, Yellow, Graphite & Wood. Leo Burnett Worldwide celebrated a total haul of 47 Pencils. Our #LikeAGirl campaign for P&G's Always was the Most-Awarded campaign overall, including a coveted Black Pencil. And P&G were the Most-Awarded client. "In a very strong year for purposeful work, Leo Burnett's #LikeAGirl thoroughly deserved the ultimate accolade - a D&AD Black Pencil." Tim Lindsay, CEO of D&AD.

McDonald's "The Cow"

May 2015

McDonald's "The Cow"

"This spot for McDonald's manages to address tricky issues like meat provenance with total charm and directness." David Reviews

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#LikeAGirl wins Grand Prix at Drum Marketing Awards

May 2015

#LikeAGirl wins Grand Prix at Drum Marketing Awards

Epic news: Our campaign for P&G's Always #LikeAGirl has won the Grand Prix at The Drum Marketing Awards for Effectiveness. And that's not all. #LikeAGirl also won - Best Global Brand Strategy, Best Digital Strategy, Best Social Media Strategy, and Best B2C Strategy. We celebrated long into the night!

Watch the film here
Kellogg's Crunchy Nut:  Silent Movie Close

Apr 2015

Kellogg's Crunchy Nut: Silent Movie

"Our familiarity with this campaign could easily weigh down each new execution but - by coming up with ideas as strong as this - creative Hugh Todd has ensured that the audience can congratulate itself for guessing what's about to happen." David Reviews

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