It was a cracking evening for us at the Campaign Big Awards last night. We arrived with a whopping 23 nominations with work coming from every single agency in the Leo Burnett Group. Our ECD Justin Tindall said: “I can't tell you how proud that makes me feel”. We won 8 BIGS for our work on McDonald’s, Freeview, Jura and BITC – the latter winning in an exceptional 4 different disciplines. Then, to cap the night off, we won the Agency of the Year Award for Radio.
For the first time ever five crowd-sourced burgers are now available in all McDonald's UK restaurants. From 98,000 entries, five made it through to be included on the menu. Of course many got close - but not quite close enough to being a 'My Burger' winner. Take a look at some of those who lost out...Watch Week 3 losers
Well, would you look at that? It’s Frisk #067! And you know what the number 67 means? Yes, of course…Continue reading
CEREAL: GO FROM LIVING ON IT TO SELLING IT… Kellogg’s... as well as McDonald's, Coca-Cola, VitaminWater, Mercedes, Samsung, Freeview are just some of the many brands that you will have access to at The Foundry, an advertising agency run entirely by grads from within Leo Burnett London. No, really!
To apply for a position or to book a place at our open evening on 20th October, visit 'The Foundry-LeoBurnett' facebook page or email firstname.lastname@example.org for more details.
Sergio, the Shoe Hunter, was the star of the Catwalk (correction Dogwalk)during London Fashion Week. Created by our fashion specialists, Atelier, our mini furry fashion dog hijacked Twitter @THEOUTNET, sharing photos and videos with celebrities and tweeting his invaluable style tips and latest 'shoe spots', providing a personal, dog's eye-level style commentary from London Fashion Week. #SergioShoeHunter. New York Magazine even voted Sergio as their No2 most ridiculous LFW picks - in between Rick Owens and Cara Delevigne. He's now world famous!Watch Sergio ...
At the 30th BIMA Awards, Holler was awarded the Agency of the Year accolade. Fantastic stuff! In addition, they received a Special Recognition Award for their social campaign for the Amazing World of Gumball for Cartoon Network. Awesome.See Gumball here
At the International Kinsale Shark Awards – as ever held in the picturesque fishing village of Kinsale - Leo Burnett Worldwide was awarded Network of the Year for the 2nd year running, winning a total of 70 Awards from 10 offices around our globe. And our French cousins won Agency of the Year – many congratulations to them.
Leo Burnett London grabbed a trawler-full too. Our ‘Second Chance’ campaign for Business in the Community won Gold in Digital (only 2 were awarded), as well as double Silver. And we also won a clutch of other awards for Amnesty and McDonald’s.Watch
Publicis Groupe announced today the acquisition of the UK and US-based Turner Duckworth, a leading design and branding company that will be part of Leo Burnett. “David and Bruce are wonderful human beings who share our passion for building iconic brands. They, like us, believe that the best brands don’t simply tell a story; they inspire people to act. Our ambition is no less than to be the best brand designers in the world,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide.More Info
Congratulations to McDonald's. A brand new campaign reminds us of those timeless moments where McDonald's has been there for us ever since opening their first restaurant in the UK (Woolwich, South London) back in 1974.
"A campaign of well-observed ads celebrating Maccy D UK's 40th anniversary with contemporary scenarios backed by 40 year old tracks - a nice way to successfully encompass all the age groups." DavidReviews
And here you can watch all six ads in the campaign...More Info