McDonald’s and Jessie J give London a surprise ‘gift of joy’

Mar 2015

McDonald’s and Jessie J give London a surprise ‘gift of joy’

Jessie J performed a gig for an unsuspecting busload of fans, as part of McDonald’s ‘imlovin24’ activity, which saw 24 events over 24 hours in 24 cities around the world on Tuesday March 24th – starting in Sydney, Australia and culminating 24 hours later with a free Ne-Yo concert in Los Angeles. #ImLovinIt.

Creative Circle: Leo Burnett Creative Agency of the Year

Mar 2015

Creative Circle: Leo Burnett Creative Agency of the Year

Here we are celebrating winning Creative Circle's Creative Agency of the Year at the Awards Ceremony last week. What a fab night.

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The Sharpener

Mar 2015

Leo Talks: Levison Wood

Swashbuckling explorer Levison Wood came to teach the folks of Leo Burnett London a thing or two about…

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Leo Burnett London wins Creative Agency of the Year

Mar 2015

Leo Burnett London wins Creative Agency of the Year

We're delighted to have been awarded No.1 Creative Agency by Creative Circle. Our awards tally included 3 Golds and 11 Silvers. Golds were for Best Digital Poster for McDonald's 'See One. Want One.', Best Social campaign for Always #LikeAGirl (high-five Holler too) and Best Art Direction for a campaign for charity Karma Nirvana, with Cosmopolitan, to raise awareness of honour killings. A big congrats to all our lovely clients too.

Arc London wins MAA Agency of the Year

Mar 2015

Arc London wins MAA Agency of the Year

At last night’s Marketing Agency Association (MAA) Best Awards, Arc London was awarded the big prize of the evening - Agency of the Year. And that’s not all. On top of this, Arc also won a Gold for McDonald's and received recognition for their IP: Peopleshop. Big slap on the back and massive congratulations to all.

Always releases '#LikeAGirl - Stronger Together'

Mar 2015

Always releases '#LikeAGirl - Stronger Together'

To help celebrate International Women’s Day on March 8th, Chicago, London and Toronto Always teams released a new film entitled “Always #LikeAGirl—Stronger Together,” which continues their mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. The film encourages females across the globe to come together and show all the awesome things they do “like a girl.”

Watch the film here
Giles Hedger talks Loyalty in ADMAP

Feb 2015

Giles Hedger talks Loyalty in ADMAP

"If you think about brand loyalty as an outcome of successful brand building, as opposed to a marketing objective in its own right, several good things happen. First, you sidestep fifty years of plaguing and unresolved questions around the meaning, anatomy, cause, measurement and pursuit of brand loyalty. Second, you refocus on the long-term charisma of a brand as opposed to short-term repeat purchase tactics. And third, you give yourself an immediate competitive advantage, because the majority of your peers will still be stuck down that dark and L-shaped rabbit hole."

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Meningitis Now: #FastestHour Close

Feb 2015

Meningitis Now: #FastestHour

"...The revolving camera ensures that it's a very unsettling piece to watch and it also keeps you gripped all the way to its devastating denouement. All in all, it's an excellent piece of work..." David Reviews

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McDonald's "Breakfast" Close

Feb 2015

McDonald's "Breakfast"

"An egg poaches to the dulcet tones of Tony Hadley in this ad which assures us that it's True: every breakfast egg at McDonald's is freshly cracked. Jolly good, we think; although we're slightly disconcerted to see the yolk has been broken. A travesty! And then we remember that it's supposed to be that way or we'd all be having yolk-related sartorial catastrophes on the way to work... never the best look. They've thought of everything." David Reviews

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