Redefining clean with Ariel and Giles Deacon Close

Feb 2017

Redefining clean with Ariel and Giles Deacon

Our new 30-second spot for Ariel uses hidden cameras in a pop-up store in London's Brick Lane to show the amazed reactions of unsuspecting shoppers when they discover that the garments they have chosen to purchase were previously heavily stained, but brought back to as good as new with Ariel 3 in 1 pods. We teamed up with Giles Deacon for the campaign which is a real step change for the category.

'Juliette the Doll' celebrates the good times happening in McDonald's restaurants this festive season Close

Nov 2016

'Juliette the Doll' celebrates the good times happening in McDonald's restaurants this festive season

Our Christmas campaign for McDonald’s this year celebrates the role of the restaurant chain for millions of people on their various Christmas outings. The film focuses on a vintage wooden doll called Juliette who fears being left on the shelf for another year.

Looking forlornly across the street from her toyshop, she yearns to be a part of the busy restaurant directly across from her. But then, as the clock strikes 5pm on Christmas Eve, she makes an unexpected bid for freedom and her own Christmas good times begin to unfold...

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The Sharpener

Feb 2017

McDonald's - McCafé

C'mon, seriously. Stop messing about. We just want a coffee.

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Feel even more Christmassy with The Co-op Close

Dec 2016

Feel even more Christmassy with The Co-op

This year's Christmas Campaign for The Co-op shows how something for you can be something for your community, by reminding its Members that every time they buy Co-op products they earn money for causes local to them. The ads feature genuine friends, families, groups and local causes from communities all across Britain, and show that the festive season #TheCoopWay is more Christmassy than ever.

'Get Them to a Safe Place' End Youth Homelessness Close

Oct 2016

'Get Them to a Safe Place' End Youth Homelessness

To mark World Homelessness Day, the follow up to our outdoor campaign for End Youth Homelessness has launched today.

The campaign called “Get them to a safe place” features an online film, targeted wall art and posters.

In the film an animated figure manoeuvers across spray painted words on the outside of buildings - the division between home and the street. We are incredibly proud to work with the charity to raise awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets.

#myperfectbowl launches for Kellogg's Corn Flakes Close

Jan 2017

#myperfectbowl launches for Kellogg's Corn Flakes

Our #myperfectbowl campaign is an invitation for people to celebrate the rituals, obsessions and idiosyncrasies of a nation of Kellogg’s Corn Flakes lovers. Around Britain, people have their own way of eating their bowl of Kellogg’s Corn Flakes. We want the nation to share their stories, from the most simple of rituals to revealing some more interesting ways of enjoying their bowls. This campaign is an authentic, honest, real celebration of the many ways the nation eats their bowl of Kellogg’s Corn Flakes, reviving people’s love for what was once a forgotten favourite.

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McDonald's 'Core'

Sep 2016

McDonald's 'Core'

We are celebrating McDonald's icons and bringing a smile to the nation with this outdoor campaign. Big Mac, Chicken McNuggets, Strawberry Milkshake...which one are you searching for?

Take a peek at all the executions here
McCafé Close

Sep 2016


McDonald's coffee brings the best of South and Central America straight to your hand. Our new campaign brings this truth to life, using Guido Daniele's beautiful hand imagery. Check out the social film that accompanies the print work here.

McDonald’s 'Learn'

Oct 2016

McDonald’s 'Learn'

We are continuing our celebration of McDonald's iconic products with our latest outdoor campaign, showing that no matter where you are in the world, McDonald's all time favourite menu items transcend the barriers of language. Check it out, and maybe learn some Hawaiian, Portuguese, Hungarian, Danish or Vietnamese while you're at it!

See all the ads here