#dontcrosstheline Close

Jul 2014

#dontcrosstheline

We used a phenomenon of this year’s World Cup – the referee’s white foam spray – to create a film with a different message: Don’t Cross the Line. Don’t Drink & Drive. With people heading out to the pub, we shared our film socially in the hours leading up to the Final. Working with road safety charity, Brake, we want all drivers to pledge to not drink any alcohol – not a drop – before driving.

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Always #LikeAGirl

Jun 2014

Always #LikeAGirl

Doing things #LikeAGirl can be used as an insult. The #LikeAGirl social experiment recruited real women, men and pre-pubescent girls and asked them to show our cameras what it physically meant to run like a girl, throw like a girl and other similar actions. The results were different and incredible - doing it #LikeAGirl can mean something downright amazing. See for yourself…
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The Sharpener

Jul 2014

Frisk #057

Holy moly, it’s Frisk #057! And you know about the number 57, yes? That’s right, it’s the number you…

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Congratulations to McDonald’s, our Cannes Lions ‘Creative Marketer of the Year’ award winner.

Jun 2014

Congratulations to McDonald’s, our Cannes Lions ‘Creative Marketer of the Year’ award winner.

A fantastic achievement. 5 years ago McDonald’s set themselves the goal of winning this creative accolade.

Well done to everyone, especially our UK clients – our partner for over 25 years.

McDonald's #LittlePicca Close

Mar 2014

McDonald's #LittlePicca

“Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way." Nathalie Pomroy, Director of Marketing, McDonald's

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Kellogg's "Storybook" Close

Jun 2014

Kellogg's "Storybook"

“Our founder W.K. Kellogg introduced breakfast cereal to the world with just a simple flake of toasted corn. More than 100 years later, every bowl of Kellogg cereal still starts with natural wholegrains, many of which are grown and harvested close to the factories where we make our foods. The “Storybook” film is the first milestone on our journey to remind people about the origins of our cereals." Vikki Brunning, Marketing Manager, Kellogg’s

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IPM 'Agency of the Year' for Leo Burnett Change and Arc Close

Jun 2014

IPM 'Agency of the Year' for Leo Burnett Change and Arc

Our campaign to save lives at sea for the RNLI won big at the IPM Awards, grabbing Double Gold and Silver, the Client Award, the Consumer Award (especially gratifying as it is voted for by punters) and the biggie - The Grand Prix.

And winning Agency of the Year too was the icing on the cake!

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Amnesty International #helpgetthemhome Close

Jun 2014

Amnesty International #helpgetthemhome

How do you get people to stop, take notice and act by signing a petition to push governments to release unjustly imprisoned people? We approached Amnesty with an idea: We targeted London commuters on their way home by hijacking the UK’s largest departure board at Waterloo Station. Instead of the departure boards showing the usual destinations, the board showed the horrific journeys experienced by prisoners of conscience, causing a lot media attention and literally stopping people in their tracks.

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McDonald's "Iced Coffee" Close

May 2014

McDonald's "Iced Coffee"

"A lovely ad ...It's beautifully filmed ... Great casting, too: the lad's cool but not glossily unreal. With a version of Summer in the City playing underneath, the whole spot captures that carefree sense of living in the moment...rather clever, we feel." David Reviews

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