Leo Burnett’s London, Toronto and Chicago offices won the Grand Prix in the PR category as well as the inaugural Glass Lion for Always “#LikeAGirl”.
“It is always a tremendous honor to win the Grand Prix at the world’s foremost advertising festival. But capturing the award for ‘#LikeAGirl’ is made sweeter by the enormously impactful ideas behind this much lauded campaign by Leo Burnett for Always. A big congratulations to both Leo Burnett and Procter & Gamble Always,” Maurice Lévy, Publicis Groupe Chairman and Chief Executive OfficerSee the film
James Kirkham and Jonathan Fraser gave a presentation at Cannes entitled 'Gameshow Theory'. What on…Continue reading
Our fabulous Foundry team have created a provocative campaign to encourage young women to be screened for cervical cancer. We're asking women to put on their favourite red lipstick, take a selfie and 'flip' to Instagram. #FlipYourLips is a social campaign tackling a social problem.Samantha Morton tells you how to FlipYourLips
We’re honoured that our ‘Flaw in the Law’ campaign has been awarded Best Not-for-profit campaign at the Marketing Society Excellence Awards for Effectiveness. Our online campaign drew in over 50,000 signatures, resulting in the Prime Minister announcing a change to UK law. It is now a criminal offence for an adult to send a sexual message to a child. This campaign will make a difference to the lives of children all over the UK.Watch the Prime Minister's address
At D&AD 2015 we were thrilled to be awarded a stonking 16 Pencils - Black, White, Yellow, Graphite & Wood. Leo Burnett Worldwide celebrated a total haul of 47 Pencils. Our #LikeAGirl campaign for P&G's Always was the Most-Awarded campaign overall, including a coveted Black Pencil. And P&G were the Most-Awarded client. "In a very strong year for purposeful work, Leo Burnett's #LikeAGirl thoroughly deserved the ultimate accolade - a D&AD Black Pencil." Tim Lindsay, CEO of D&AD.
Epic news: Our campaign for P&G's Always #LikeAGirl has won the Grand Prix at The Drum Marketing Awards for Effectiveness. And that's not all. #LikeAGirl also won - Best Global Brand Strategy, Best Digital Strategy, Best Social Media Strategy, and Best B2C Strategy. We celebrated long into the night!Watch the film here
"Our familiarity with this campaign could easily weigh down each new execution but - by coming up with ideas as strong as this - creative Hugh Todd has ensured that the audience can congratulate itself for guessing what's about to happen." David ReviewsSee the ad