'100% British' for The Co-op Close

May 2017

'100% British' for The Co-op

The Co-op is the first major UK retailer to switch all its own brand fresh meat to British, and to celebrate this we have created a campaign exploring the‘ripple effect’ that going 100% British has on our communities, by focusing on the humblest of products - the pork pie.

Watch
'Start Something New' for Kingfisher Close

Mar 2017

'Start Something New' for Kingfisher

We have launched our first international, multi-platform campaign for Kingfisher, the owner of home improvement retailers B&Q, Castorama, Brico Dépôt and Screwfix. ‘Start Something New’ showcases their new range of unique outdoor products, which are available at B&Q in the UK.

Watch
Blog feed

Latest from the Leo blog...

The Sharpener

Jun 2017

Frisk #181

Sweet Enola Gay, it’s Frisk #181! The Volkswagen Type 181 (sold as ‘Kurierwagen’ in West Germany and…

Continue reading
Daniel Evans joins us as Creative Director

Apr 2017

Daniel Evans joins us as Creative Director

Daniel joins us from We Are Social, where he was the Associate Creative Director leading the YouTube account. He is also the creator of online website and creative community, Hello You Creatives. His award-winning work includes the Milka “Last Square” campaign, which won Gold at Cannes in 2014. We're very excited to be welcoming him to Leo's and can't wait to see the impact his impressive digital capabilities will have on our work!

Redefining clean with Ariel and Giles Deacon Close

Feb 2017

Redefining clean with Ariel and Giles Deacon

Our new 30-second spot for Ariel uses hidden cameras in a pop-up store in London's Brick Lane to show the amazed reactions of unsuspecting shoppers when they discover that the garments they have chosen to purchase were previously heavily stained, but brought back to as good as new with Ariel 3 in 1 pods. We teamed up with Giles Deacon for the campaign which is a real step change for the category.

Watch
'Great things happen when we work together' for     The Co-op Close

May 2017

'Great things happen when we work together' for The Co-op

A new multimedia campaign has launched for The Co-op, highlighting how the supermarket champions local causes allowing its members to make a big impact to the communities where they live every day. The film was shot by Bafta award winning director Shane Meadows, with voiceover performed by George the Poet. Have a look at the work here!

Watch
'Shops' for McCafé Close

Mar 2017

'Shops' for McCafé

Our new spot for McCafé takes a humorous look at the complexity and expense of the coffee world. The ad spoofs extravagant menus and expensive price tags, contrasting bamboozling hipster coffee shops with the ease of McCafé, where great quality coffee is convenient and affordable.

Watch
The Search for the Ultimate Crunchy Nutter Close

May 2017

The Search for the Ultimate Crunchy Nutter

We're on the hunt for the biggest Crunchy Nut fan in the UK for Kellogg's, inviting people via a new social push to complete a series of challenges, beginning with submitting a video of themselves eating Crunchy Nut in a 'troublesome place or at a troublesome time'.

Watch
#myperfectbowl launches for Kellogg's Corn Flakes Close

Jan 2017

#myperfectbowl launches for Kellogg's Corn Flakes

Our #myperfectbowl campaign is an invitation for people to celebrate the rituals, obsessions and idiosyncrasies of a nation of Kellogg’s Corn Flakes lovers. Around Britain, people have their own way of eating their bowl of Kellogg’s Corn Flakes. We want the nation to share their stories, from the most simple of rituals to revealing some more interesting ways of enjoying their bowls. This campaign is an authentic, honest, real celebration of the many ways the nation eats their bowl of Kellogg’s Corn Flakes, reviving people’s love for what was once a forgotten favourite.

Watch  /  More Info
Triple MAA win for NSPCC 'Alfie the Astronaut'

Mar 2017

Triple MAA win for NSPCC 'Alfie the Astronaut'

Our 'Alfie the Astronaut' campaign has won in all three of the categories in which it was nominated at The Guardian and MAA's Do Different awards. The awards "champion innovation and originality" and NSPCC took home the prizes for Best Brand Strategy, Best Idea, and Best Effectiveness.