Co-op Festive 'Marzipan' Close

Dec 2014

Co-op Festive 'Marzipan'

"What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that essential item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby? ...and the thought that the Co-op is there for us when our memory isn't leaves us with abundant goodwill towards the store." DavidReviews

Watch the ad here
David Cameron changes 'Flaw in the Law'

Dec 2014

David Cameron changes 'Flaw in the Law'

We’re delighted that the ‘Flaw in the Law’ campaign we worked on with the NSPCC has made news headlines as David Cameron announces a change in the law around online communication with children. Peter Wanless, NSPCC chief executive has hailed the announcement as "A victory for our Flaw in the Law campaign, but more importantly a major step forward in preventing online child abuse".

Watch Flaw in the Law here
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The Sharpener

Dec 2014

Xmas Prom, shaves and whimsy

The office is a-buzz with preparations for tonight's Christmas party - the theme is '1950s High School…

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Leo Burnett wins Grand Prix at DMA Awards

Dec 2014

Leo Burnett wins Grand Prix at DMA Awards

"The campaign that had the greatest impact on me this year was Leo Burnett Change’s "second chance", which demonstrated how valuable insight into human behaviour can be in communications... The genius of this campaign was that it exposed the audience’s prejudice against ex-cons without ever pointing the finger. Instead it allowed the audience to come to this conclusion themselves with innovative triggers such as the "skip advert" button on its film, which demonstrated how quick we are to dismiss ex-cons and ignore their stories. The copy behind the advertising content was also incredibly powerful–clever, captivating and emotionally engaging, you couldn’t help but be moved by it". Mark Runacas, partner at Karmarama & Chair of DMA Awards Committee

See what the judges said
Freeview 'Left Behinds'

Nov 2014

Freeview 'Left Behinds'

"It's fitting that we should be hoisting this in front of you on the day of the British Arrows Craft Awards as it's a perfect illustration of the wonderfully collaborative world of TVC production. The ad shows a collection of unwanted items left behind at the end of a church hall sale offering a rendition of a familiar song, leaving us in no doubt that entertainment is best when it's free." DavidReviews

Watch the jumble sale left behinds here
Aussie "Movember Misstaches"

Nov 2014

Aussie "Movember Misstaches"

Female supporters of Movember, otherwise known as ‘Mo-sistas’, are asked to show off their ‘Movember Misstaches’ so that they too can don a moustache this Movember - a misstache can be created by using a lock of hair (no hands) and shared - to raise awareness for the men’s health charity.

See the work
'Do I look like I want a Cookbook for Christmas?' - ghd's Christmas campaign by Atelier

Oct 2014

'Do I look like I want a Cookbook for Christmas?' - ghd's Christmas campaign by Atelier

Our lifestyle & luxury specialists, Atelier won the global ghd business this summer. Here is their first campaign - and it's a corker and it's global. If you don't ask for what you want this Christmas, you risk being disappointed and the spirited ghd woman certainly isn't afraid to ask. #getthehintdarling

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BIG wins for Leo Burnett

Oct 2014

BIG wins for Leo Burnett

It was a cracking evening for us at the Campaign Big Awards last night. We arrived with a whopping 23 nominations with work coming from every single agency in the Leo Burnett Group. Our ECD Justin Tindall said: “I can't tell you how proud that makes me feel”. We won 8 BIGS for our work on McDonald’s, Freeview, Jura and BITC – the latter winning in an exceptional 4 different disciplines. Then, to cap the night off, we won the Agency of the Year Award for Radio.

The Great British public create burgers for McDonald's iconic menu Close

Oct 2014

The Great British public create burgers for McDonald's iconic menu

For the first time ever five crowd-sourced burgers are now available in all McDonald's UK restaurants. From 98,000 entries, five made it through to be included on the menu. Of course many got close - but not quite close enough to being a 'My Burger' winner. Take a look at some of those who lost out...

Watch Week 3 losers