The Leo Burnett Foundry

Mar 2016

The Leo Burnett Foundry

Kellogg’s is just one of the many brands we develop ideas for at The Foundry - a creative agency within Leo Burnett London run entirely by our trainees. No really.

And at Leo's we know great ideas can come from anywhere. No matter your background or experience, if you’re hardworking and see solutions where others see problems, we want to hear from you!

Our application process is now open and we’re recruiting for two Account people and one Planner, so what are you waiting for? To apply for a position click here

McDonald's: 'We Are Awake' Close

Apr 2016

McDonald's: 'We Are Awake'

"A gentle version of 'Rhythm of the Night' plays over a perfectly judged sequence of people beavering away at night before it's revealed that McDonald's have 600 restaurants open 24 hours to cater to their needs. It's a terrific compilation and suggests the people of Britain are very industrious when they stay up all night... The script has provided director Jake Mavity with an excellent opportunity to show off his skills and he's delivered with aplomb. McDonald's should be well satisfied with this heart-warming depiction of clean-living folk rewarding themselves with a cheeky burger at the end of their night shift." DavidReviews

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The Sharpener

Apr 2016

New Blood Shift

D&AD wants to find London’s untapped talent. The creative industries need a fresh perspective and D&AD…

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McDonald's Happy Meal: 'Always Working' Close

Mar 2016

McDonald's Happy Meal: 'Always Working'

Steve Hill, McDonald's Head of Marketing said, "This campaign illustrates our commitment to continually improving our menu, and nowhere is this more important than with our Happy Meal. From the introduction of Organic Milk and Water, Fruit Bags and Carrot Sticks to the distribution of over 43 million books, the Happy Meal has changed, and will continue to change and we wanted to tell that story to parents across the UK".

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Homebase: 'Life Improvement'

Mar 2016

Homebase: 'Life Improvement'

"Homebase pursue an intriguing new direction which delves a little deeper into the rejuvenating power of a fresh lick of paint. Each vignette tells a story showing how a tin of paint, a breakfast bar, or even a simple lock can benefit us in more ways than we previously thought. It's a subtle and personal approach. The retailer's products look appealing in isolation, but it's their context within the home that imbues them with power. A strong opener to a promising new strand." (DavidReviews)

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Fairy Non-Bio's 'Superhero Baby' Close

Mar 2016

Fairy Non-Bio's 'Superhero Baby'

"With 2016 shaping up to be the most superheroic year in cinema yet, Fairy Non-Bio introduce us to a cast of adorable heroes who aren't quite ready to join their bigger brothers and sisters in saving the world. While they may not possess the kind of extraordinary abilities that make villains tremble, they do have something that gives them the edge over Iron Man and co. - which is plenty of softness. Overall, it's a positive reinforcement of the brand's cuddle-centric approach." (DavidReviews)

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GOLD AWARD WINS AT MAA BEST AWARDS

Mar 2016

GOLD AWARD WINS AT MAA BEST AWARDS

Delighted by our armful of Golds won at MAA Best Awards. 3 Golds for Karma Nirvana for Effectiveness, Craft and Small Budget and a Brand Strategy Gold for NSPCC. #DoDifferent

Chaka Sobhani appointed CCO

Mar 2016

Chaka Sobhani appointed CCO

Thrilled to announce Chaka as our new chief creative officer. Our CEO, Paul Lawson said, “Chaka’s pedigree marks her out as a very contemporary and exciting creative leader. Her background is unique, having worked both agency and client-side, as well as being highly experienced in production and an award winning director too. I believe she is the perfect fit for our ambitions. She has bucket loads of charisma and enthusiasm to engage and inspire and she commands great loyalty from colleagues and teams alike. I know we’re going to enjoy working together.” (Josh Bullmore, Chaka Sobhani, Paul Lawson)

The Co-operative Bank: 'It's good to be different' Close

Feb 2016

The Co-operative Bank: 'It's good to be different'

Richard Reynolds, Guerrilla Gardener featured in the new brand campaign commented: “It's been great to have the support of the Co-op Bank to spread the word about guerrilla gardening, to make people feel good about getting things done a bit unconventionally. I've had many approaches over the years by brands looking to associate with guerrilla gardening, but few have appreciated our positive ethos in the way the team working with Co-op Bank did from the outset. I shouldn't have been surprised, I've been a customer for many years. The documentary-like approach to the ad really captures what we do with great authenticity.”

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McDonald's "Eggs" Close

Jan 2016

McDonald's "Eggs"

"McDonald's once again turn MythBusters as they attempt to crack a few preconceptions about the ingredients on their menu ... Another confident insight into the brand's food chain." David Reviews

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