We are celebrating McDonald's icons and bringing a smile to the nation with this outdoor campaign. Big Mac, Chicken McNuggets, Strawberry Milkshake...which one are you searching for?Take a peek at all the executions here
Almost a year to the day since the 2015 Foundry team joined Leo Burnett London, their first ad is on…Continue reading
We worked with charity End Youth Homelessness to raise awareness of a serious dilemma 80,000 young people face in the UK: stay at home where you know you will be abused, or risk a life on the street where abuse is an everyday reality. Our outdoor campaign reflected the precarious position these young people are in with type led illustrations on the outside of buildings - the division between home and the street. The ambient pieces were then photographed and released as posters. The campaign is raising public awareness and demonstrating that by supporting End Youth Homelessness they can help make a difference.Watch
Check out our latest ad for Co-op Food which celebrates a great British summer of spontaneity. It stars a group of friends, who, through a series of serendipitous encounters, wind up having an unplanned barbecue on the beach. The campaign also sees the return of The Co-op's iconic blue clover leaf logo, making a comeback after 20 yearsWatch
Last week we hosted our annual FutureShop event where the hottest new start-ups in the tech retail space offered some invaluable insights into the future of the industry. Check out Campaign's coverage of the event below.Five key trends in the future of shopping as featured at FutureShop 2016
Our latest creation for Kellogg's paints Kellogg’s Bran Flakes as the perfect breakfast blank canvas. In the 30-second spot three different ‘artists’ are portrayed creating their own tasty masterpieces such as a girl who eyes the flakes surrounding by a number of bowls filled with breakfast ingredients. Inspired she starts her work and the creativity begins.
Set to a sound-track by French hip hop producer, Roger Molls, we see the Kellogg’s Bran Flakes, berries, yoghurt, kiwi, passion fruit being crumpled, squeezed and spun to create a number of different mouth-watering breakfasts.Watch
Our Creative Directors, Graham Lakeland and Richard Robinson have been awarded an Aerial Award for the McDonald's 'Driver' radio spot. Judge Sam Cartmell commented, 'It’s humble and relevant...this gentle tone of voice is spot-on and – like the food it’s selling – comforts me as I drive down life’s long road.'Read more here
We picked up a coveted Gold award at the UK's inaugural Effies on 19th May for our paper for NSPCC Flaw in the Law which saw us help change the law to protect children in 6 weeks flat. A massive congrats to the team involved!