At D&AD 2015 we were thrilled to be awarded a stonking 16 Pencils - Black, White, Yellow, Graphite & Wood. Leo Burnett Worldwide celebrated a total haul of 47 Pencils. Our #LikeAGirl campaign for P&G's Always was the Most-Awarded campaign overall, including a coveted Black Pencil. And P&G were the Most-Awarded client. "In a very strong year for purposeful work, Leo Burnett's #LikeAGirl thoroughly deserved the ultimate accolade - a D&AD Black Pencil." Tim Lindsay, CEO of D&AD.
Our latest work for McDonald's UK addresses an issue of trust: specifically, 'Just what is in a McDo…Continue reading
Epic news: Our campaign for P&G's Always #LikeAGirl has won the Grand Prix at The Drum Marketing Awards for Effectiveness. And that's not all. #LikeAGirl also won - Best Global Brand Strategy, Best Digital Strategy, Best Social Media Strategy, and Best B2C Strategy. We celebrated long into the night!Watch the film here
"Our familiarity with this campaign could easily weigh down each new execution but - by coming up with ideas as strong as this - creative Hugh Todd has ensured that the audience can congratulate itself for guessing what's about to happen." David ReviewsSee the ad
Our campaign to raise awareness of honour killings for Karma Nirvana (with Cosmopolitan). "This exceeded our expectations as it depicted the realities & horrors of Shafilea Ahmed that speaks to many who live with risk. The genius idea of the plastic sleeve again depicted the horror of being suffocated to death. The impact has not only resulted in greater awareness but discussions that are leading to actions. We have encountered greater engagement, debate and increased reporting as a result of the work." Jasvinder Sanghera CBE, Chief Executive of Karma Nirvana
The award marks the sixth consecutive 'Network of the Year' title for Leo Burnett. The agency won 22 Awards across seven offices, including the prestigious Richard T. O'Reilly Award for Outstanding Public Service and three Golds for charity Karma Nirvana. 'Like A Girl' for P&G's Always secured three Gold Awards in Branded Content, Web Film and Social Marketing.
Jessie J performed a gig for an unsuspecting busload of fans, as part of McDonald’s ‘imlovin24’ activity, which saw 24 events over 24 hours in 24 cities around the world on Tuesday March 24th – starting in Sydney, Australia and culminating 24 hours later with a free Ne-Yo concert in Los Angeles. #ImLovinIt.See Jesse in action