We're truly lovin' this. Delighted that our work over the last 20+ years for McDonald's has received a top accolade at British Arrows. A massive body of work that is recognised for 'Excellence'. Awesome.
Our ECD, Justin Tindall, was thrilled to announce that we have won Best Online Film, Best Radio and Best Innovation for our work for BITC - a campaign to help ex-offenders back into work - and the first ad ever to subvert the 'Skip Ad' function. As Justin said, "this is a triumph, not just for the many people who have been involved in this campaign, but especially for Leo Burnett Change - our new agency within the London Group with a Not for Profit focus".More Info
The Judges said of Kit: "An incredible self-starter with an unconventional career path." And the Judges said of Alice: "Passionate & confident" and "She stood out for her creation of Leo Burnett Change."
We are proud to say that Arc scooped 3 Golds at last night's MAA Best Awards. Our Sponsorship team got a much deserved Best for their outstanding work on McDonald's and The Tutor Crowd picked up 2 Golds for Ambient Media and Best Small Budget Campaign.
We are delighted to announce that at the DMA Awards on the 3rd December, Leo Burnett Change in association with Arc, were awarded a Gold for Best use of Experiential, Bronze for Best copywriting and a Bronze for Best Media Strategy for their RNLI – Respect the Water campaign.
It was a good weekend for Leo Burnett at the 51st International Shark Awards. Chaired by Sir John Hegarty and Sir David Puttnam, a heavyweight international jury awarded the network a staggering 65 of the 195 prizes on offer - making us 'Network of the Year' by some distance. From a UK perspective, we won three Golds in Film for McDonald's 'Dave' and two Bronzes for our Renaissance Photography Print work.
Together with McDonald's, we were delighted to scoop a Gold in Marketing Communications for our Olympics campaign. 'We All Make the Games' campaign celebrated the ordinary people, the fans, the Games Makers and McDonald's crew, who all helped make the games happen. It's a campaign we're immensely proud of. And big congratulations to our McDonald's client too.Watch
In celebration of the Queen's Diamond Jubilee, and working with colour specialists, Pantone, we created a colour guide that captured the Queen's most memorable block colour outfits since her coronation.
As well as D&AD success, Pantone Queen has, to date, also won Golds at the Clios, One Show and Epicas, Silvers at Creative Circle, Andy's, Young Guns and Eurobest, and two Bronzes at Cannes.Watch