"The campaign that had the greatest impact on me this year was Leo Burnett Change’s "second chance", which demonstrated how valuable insight into human behaviour can be in communications... The genius of this campaign was that it exposed the audience’s prejudice against ex-cons without ever pointing the finger. Instead it allowed the audience to come to this conclusion themselves with innovative triggers such as the "skip advert" button on its film, which demonstrated how quick we are to dismiss ex-cons and ignore their stories. The copy behind the advertising content was also incredibly powerful–clever, captivating and emotionally engaging, you couldn’t help but be moved by it". Mark Runacas, partner at Karmarama & Chair of DMA Awards CommitteeSee what the judges said
It was a cracking evening for us at the Campaign Big Awards last night. We arrived with a whopping 23 nominations with work coming from every single agency in the Leo Burnett Group. Our ECD Justin Tindall said: “I can't tell you how proud that makes me feel”. We won 8 BIGS for our work on McDonald’s, Freeview, Jura and BITC – the latter winning in an exceptional 4 different disciplines. Then, to cap the night off, we won the Agency of the Year Award for Radio.
At the 30th BIMA Awards, Holler was awarded the Agency of the Year accolade. Fantastic stuff! In addition, they received a Special Recognition Award for their social campaign for the Amazing World of Gumball for Cartoon Network. Awesome.See Gumball here
At the International Kinsale Shark Awards – as ever held in the picturesque fishing village of Kinsale - Leo Burnett Worldwide was awarded Network of the Year for the 2nd year running, winning a total of 70 Awards from 10 offices around our globe. And our French cousins won Agency of the Year – many congratulations to them.
Leo Burnett London grabbed a trawler-full too. Our ‘Second Chance’ campaign for Business in the Community won Gold in Digital (only 2 were awarded), as well as double Silver. And we also won a clutch of other awards for Amnesty and McDonald’s.Watch
A fantastic achievement. 5 years ago McDonald’s set themselves the goal of winning this creative accolade.
Well done to everyone, especially our UK clients – our partner for over 25 years.
Our campaign to save lives at sea for the RNLI won big at the IPM Awards, grabbing Double Gold and Silver, the Client Award, the Consumer Award (especially gratifying as it is voted for by punters) and the biggie - The Grand Prix.
And winning Agency of the Year too was the icing on the cake!Watch
We're truly lovin' this. Delighted that our work over the last 20+ years for McDonald's has received a top accolade at British Arrows. A massive body of work that is recognised for 'Excellence'. Awesome.
Our ECD, Justin Tindall, was thrilled to announce that we have won Best Online Film, Best Radio and Best Innovation for our work for BITC - a campaign to help ex-offenders back into work - and the first ad ever to subvert the 'Skip Ad' function. As Justin said, "this is a triumph, not just for the many people who have been involved in this campaign, but especially for Leo Burnett Change - our new agency within the London Group with a Not for Profit focus".More Info