Together with McDonald's, we were delighted to scoop a Gold in Marketing Communications for our Olympics campaign. 'We All Make the Games' campaign celebrated the ordinary people, the fans, the Games Makers and McDonald's crew, who all helped make the games happen. It's a campaign we're immensely proud of. And big congratulations to our McDonald's client too.Watch
In celebration of the Queen's Diamond Jubilee, and working with colour specialists, Pantone, we created a colour guide that captured the Queen's most memorable block colour outfits since her coronation.
As well as D&AD success, Pantone Queen has, to date, also won Golds at the Clios, One Show and Epicas and Silvers at Creative Circle, Andys, Young Guns and EurobestWatch
31st May: Last night we scooped 5 Golds at the International Food and Beverage Awards. Four Golds for our McDonald's work in TV, Integrated and Outdoor and finally in Experiential with 'It's All Lies' Bus Tour for Rice Krispies Squares. Plus, our lovely McDonald's client won 'Brand of the Year'. Leo Burnett Worldwide was also named 'Network of the Year 2013'. Fabulous!
Of the 10 nominations (the most of any agency) at the MAA Best Awards, Arc picked up four lumps of the finest granite… They won Bests for; Art Direction, Direct Mail, Business to Business and Small Budget Campaign for Lurzer’s Archive. Lurzer’s also won a Merit for photography.
December 5th: Last night was the Direct Marketing Association Awards, where the cream of CRM came together to celebrate the best work of 2012. Arc, our brand activation division won a stack of awards, picking up 2 golds and 3 silvers, a fantastic result. Luerzer’s won Gold for Best Art Direction, Silver for Best Use of Copy, Best Creative Solution and Best Small Budget Campaign and Carte Noire won Gold for Best Use of Experiential.
October 29th: Last night was a good night for us! We're delighted to have won 2 Golds at the IPA Effectiveness Awards. One Gold for 30 years of Drink Drive communications, work that has helped to save almost 2,000 lives. And a second Gold for McDonald's for demonstrating how brand advertising has helped take McDonald's from recovery to resurgence.More Info
We're delighted to be celebrating two category winning Silver Awards. One for our Royal endorsed Pantone Queen colour-guide in Direct and one for our Summer of Sport Radio campaign for Freeview, which also went on to win overall Best in category Gold.
We are incredibly proud to have been recognised by the Marketing Society for our work for McDonald's. We've worked with them in the UK for over 20 years, so there's no more fitting tribute than to be rewarded for the long term effectiveness of our work together.