At D&AD 2015 we were thrilled to be awarded a stonking 16 Pencils - Black, White, Yellow, Graphite & Wood. Leo Burnett Worldwide celebrated a total haul of 47 Pencils. Our #LikeAGirl campaign for P&G's Always was the Most-Awarded campaign overall, including a coveted Black Pencil. And P&G were the Most-Awarded client. "In a very strong year for purposeful work, Leo Burnett's #LikeAGirl thoroughly deserved the ultimate accolade - a D&AD Black Pencil." Tim Lindsay, CEO of D&AD.
Epic news: Our campaign for P&G's Always #LikeAGirl has won the Grand Prix at The Drum Marketing Awards for Effectiveness. And that's not all. #LikeAGirl also won - Best Global Brand Strategy, Best Digital Strategy, Best Social Media Strategy, and Best B2C Strategy. We celebrated long into the night!Watch the film here
Our campaign to raise awareness of honour killings for Karma Nirvana (with Cosmopolitan). "This exceeded our expectations as it depicted the realities & horrors of Shafilea Ahmed that speaks to many who live with risk. The genius idea of the plastic sleeve again depicted the horror of being suffocated to death. The impact has not only resulted in greater awareness but discussions that are leading to actions. We have encountered greater engagement, debate and increased reporting as a result of the work." Jasvinder Sanghera CBE, Chief Executive of Karma Nirvana
The award marks the sixth consecutive 'Network of the Year' title for Leo Burnett. The agency won 22 Awards across seven offices, including the prestigious Richard T. O'Reilly Award for Outstanding Public Service and three Golds for charity Karma Nirvana. 'Like A Girl' for P&G's Always secured three Gold Awards in Branded Content, Web Film and Social Marketing.
Here we are celebrating winning Creative Circle's Creative Agency of the Year at the Awards Ceremony last week. What a fab night.
We're delighted to have been awarded No.1 Creative Agency by Creative Circle. Our awards tally included 3 Golds and 11 Silvers. Golds were for Best Digital Poster for McDonald's 'See One. Want One.', Best Social campaign for Always #LikeAGirl (high-five Holler too) and Best Art Direction for a campaign for charity Karma Nirvana, with Cosmopolitan, to raise awareness of honour killings. A big congrats to all our lovely clients too.
At last night’s Marketing Agency Association (MAA) Best Awards, Arc London was awarded the big prize of the evening - Agency of the Year. And that’s not all. On top of this, Arc also won a Gold for McDonald's and received recognition for their IP: Peopleshop. Big slap on the back and massive congratulations to all.
"The campaign that had the greatest impact on me this year was Leo Burnett Change’s "second chance", which demonstrated how valuable insight into human behaviour can be in communications... The genius of this campaign was that it exposed the audience’s prejudice against ex-cons without ever pointing the finger. Instead it allowed the audience to come to this conclusion themselves with innovative triggers such as the "skip advert" button on its film, which demonstrated how quick we are to dismiss ex-cons and ignore their stories. The copy behind the advertising content was also incredibly powerful–clever, captivating and emotionally engaging, you couldn’t help but be moved by it". Mark Runacas, partner at Karmarama & Chair of DMA Awards CommitteeSee what the judges said