LB Worldwide celebrates winning a record 69 Lions at this year’s Festival (2 Grand Prix, 2 Titanium, 2 Glass, 15 Gold, 17 Silver, 31 Bronze) London won an impressive 17 of those Lions – for Always #LikeAGirl (with LB Toronto & Chicago) and for Karma Nirvana/Suffocation. Once again, the big stuff and the brave stuff combining to make us one of the most awarded agencies in the world.Watch Karma Nirvana
Leo Burnett’s London, Toronto and Chicago offices won the Grand Prix in the PR category as well as the inaugural Glass Lion for Always “#LikeAGirl”.
“It is always a tremendous honor to win the Grand Prix at the world’s foremost advertising festival. But capturing the award for ‘#LikeAGirl’ is made sweeter by the enormously impactful ideas behind this much lauded campaign by Leo Burnett for Always. A big congratulations to both Leo Burnett and Procter & Gamble Always,” Maurice Lévy, Publicis Groupe Chairman and Chief Executive OfficerSee the film
We’re honoured that our ‘Flaw in the Law’ campaign has been awarded Best Not-for-profit campaign at the Marketing Society Excellence Awards for Effectiveness. Our online campaign drew in over 50,000 signatures, resulting in the Prime Minister announcing a change to UK law. It is now a criminal offence for an adult to send a sexual message to a child. This campaign will make a difference to the lives of children all over the UK.Watch the Prime Minister's address
At D&AD 2015 we were thrilled to be awarded a stonking 16 Pencils - Black, White, Yellow, Graphite & Wood. Leo Burnett Worldwide celebrated a total haul of 47 Pencils. Our #LikeAGirl campaign for P&G's Always was the Most-Awarded campaign overall, including a coveted Black Pencil. And P&G were the Most-Awarded client. "In a very strong year for purposeful work, Leo Burnett's #LikeAGirl thoroughly deserved the ultimate accolade - a D&AD Black Pencil." Tim Lindsay, CEO of D&AD.
Epic news: Our campaign for P&G's Always #LikeAGirl has won the Grand Prix at The Drum Marketing Awards for Effectiveness. And that's not all. #LikeAGirl also won - Best Global Brand Strategy, Best Digital Strategy, Best Social Media Strategy, and Best B2C Strategy. We celebrated long into the night!Watch the film here
Our campaign to raise awareness of honour killings for Karma Nirvana (with Cosmopolitan). "This exceeded our expectations as it depicted the realities & horrors of Shafilea Ahmed that speaks to many who live with risk. The genius idea of the plastic sleeve again depicted the horror of being suffocated to death. The impact has not only resulted in greater awareness but discussions that are leading to actions. We have encountered greater engagement, debate and increased reporting as a result of the work." Jasvinder Sanghera CBE, Chief Executive of Karma Nirvana
The award marks the sixth consecutive 'Network of the Year' title for Leo Burnett. The agency won 22 Awards across seven offices, including the prestigious Richard T. O'Reilly Award for Outstanding Public Service and three Golds for charity Karma Nirvana. 'Like A Girl' for P&G's Always secured three Gold Awards in Branded Content, Web Film and Social Marketing.
Here we are celebrating winning Creative Circle's Creative Agency of the Year at the Awards Ceremony last week. What a fab night.