We are proud to say that Arc scooped 3 Golds at last night's MAA Best Awards. Our Sponsorship team got a much deserved Best for their outstanding work on McDonald's and The Tutor Crowd picked up 2 Golds for Ambient Media and Best Small Budget Campaign.
We are delighted to announce that at the DMA Awards on the 3rd December, Leo Burnett Change in association with Arc, were awarded a Gold for Best use of Experiential, Bronze for Best copywriting and a Bronze for Best Media Strategy for their RNLI – Respect the Water campaign.
It was a good weekend for Leo Burnett at the 51st International Shark Awards. Chaired by Sir John Hegarty and Sir David Puttnam, a heavyweight international jury awarded the network a staggering 65 of the 195 prizes on offer - making us 'Network of the Year' by some distance. From a UK perspective, we won three Golds in Film for McDonald's 'Dave' and two Bronzes for our Renaissance Photography Print work.
Together with McDonald's, we were delighted to scoop a Gold in Marketing Communications for our Olympics campaign. 'We All Make the Games' campaign celebrated the ordinary people, the fans, the Games Makers and McDonald's crew, who all helped make the games happen. It's a campaign we're immensely proud of. And big congratulations to our McDonald's client too.Watch
In celebration of the Queen's Diamond Jubilee, and working with colour specialists, Pantone, we created a colour guide that captured the Queen's most memorable block colour outfits since her coronation.
As well as D&AD success, Pantone Queen has, to date, also won Golds at the Clios, One Show and Epicas, Silvers at Creative Circle, Andy's, Young Guns and Eurobest, and two Bronzes at Cannes.Watch
31st May: Last night we scooped 5 Golds at the International Food and Beverage Awards. Four Golds for our McDonald's work in TV, Integrated and Outdoor and finally in Experiential with 'It's All Lies' Bus Tour for Rice Krispies Squares. Plus, our lovely McDonald's client won 'Brand of the Year'. Leo Burnett Worldwide was also named 'Network of the Year 2013'. Fabulous!
Of the 10 nominations (the most of any agency) at the MAA Best Awards, Arc picked up four lumps of the finest granite… They won Bests for; Art Direction, Direct Mail, Business to Business and Small Budget Campaign for Lurzer’s Archive. Lurzer’s also won a Merit for photography.
December 5th: Last night was the Direct Marketing Association Awards, where the cream of CRM came together to celebrate the best work of 2012. Arc, our brand activation division won a stack of awards, picking up 2 golds and 3 silvers, a fantastic result. Luerzer’s won Gold for Best Art Direction, Silver for Best Use of Copy, Best Creative Solution and Best Small Budget Campaign and Carte Noire won Gold for Best Use of Experiential.