Co-operative Christmas: "Ice"
"Loneliness is one of the key themes of this year's Christmas advertising and Co-op's contribution to this canon of work is an absolute cracker... But this is more than an illustration of the retailer's convenience, it's a callback to a time when the Co-op was at the centre of working-class communities and people looked out for one another. This is a delightful tale of Christmas neighbourliness and a very fitting message for today." DavidReviewsSee the ad