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Jun 2013
DfT Think! Drink-Drive Campaign: Pub Loo Shocker
"Pub Loo Shocker, British Anti-Drunk Driving PSA, is so terrifying it might just save lives. A viral British anti-drunk driving campaign video is receiving a lot of attention this week for a sobering strategy that aims to literally scare the crap out of potential offenders. Produced by Leo Burnett for England's Department for Transport THINK! campaign, the PSA certainly has people talking. After only a day on YouTube, the video had already racked up hundreds of thousands of views, and it's setting Twitter abuzz". Huffington Post
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Jun 2013
The Co-operative Legal Services: Voice of Law
"A cracking little ad that nails the problem with legalese: because it's so hard to understand the language of law, we're left feeling like helpless children when having to decipher it. The understated performances of the children are excellent, and the simplicity of the Co-op's message - clear language, fixed fees - reassures that it does what it says." DavidReviews
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Jun 2013
McDonald's: Parallel Lives
"Rather lovely and subtle ad demonstrating that however different we all are, we can still share a liking for the fast food outlet. It truly is a lovely show of contrasts. As with so many of these things, it's nuance that makes a piece powerful, and this is so well done it's a pleasure to watch." DavidReviews
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May 2013
Coca-Cola: Share a Coke
"We are delighted to be launching this campaign, which sees the iconic Coca-Cola script transformed and personalised for the first time across our Coke portfolio of Coke Classic, Diet Coke and Coke Zero. We want the public to have fun finding the names of their friends and loved ones on our products this summer and to take the time to Share a Coke with them." Jon Woods, general manager at Coca-Cola Great Britain & Ireland featured in The Drum
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May 2013
McDonald's: Great Tastes Of America
"It's that time of year when McDonald's unveils its 'tastes of America' range and first up this year is Louisiana. Luckily, punters won't be expected to cower in an abandoned sports stadium while neglectful authorities prevaricate about the best way to rescue poor folk whose homes have been destroyed by a hurricane." DavidReviews
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May 2013
The Co-operative Food: Homegrown
"The Co-op has been making short ads that resonate with their target audience for a while now, and this 30" ad highlighting their British meat does the same thing with added panache. From the old-fashioned song about marrows to the union flag pattern on the little boy's boots, it's completely rooted in the traditions of our chilly little island nation. Smart work." DavidReviews
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Apr 2013
McDonald's: Joe's Journey
"McDonald's has been playing a very smart game with their advertising over the past few years. From brash, slam-dunk, hi-energy offerings that divert attention away from the value of the product, they've moved further and further towards focusing on their fresh, wholesome, local goodness... and this is excellent fare." DavidReviews
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