#dontcrosstheline Close

Jul 2014

#dontcrosstheline

We used a phenomenon of this year’s World Cup – the referee’s white foam spray – to create a film with a different message: Don’t Cross the Line. Don’t Drink & Drive. With people heading out to the pub, we shared our film socially in the hours leading up to the Final. Working with road safety charity, Brake, we want all drivers to pledge to not drink any alcohol – not a drop – before driving.

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Always #LikeAGirl

Jun 2014

Always #LikeAGirl

Doing things #LikeAGirl can be used as an insult. The #LikeAGirl social experiment recruited real women, men and pre-pubescent girls and asked them to show our cameras what it physically meant to run like a girl, throw like a girl and other similar actions. The results were different and incredible - doing it #LikeAGirl can mean something downright amazing. See for yourself…
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McDonald's #LittlePicca Close

Mar 2014

McDonald's #LittlePicca

“Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way." Nathalie Pomroy, Director of Marketing, McDonald's

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Kellogg's "Storybook" Close

Jun 2014

Kellogg's "Storybook"

“Our founder W.K. Kellogg introduced breakfast cereal to the world with just a simple flake of toasted corn. More than 100 years later, every bowl of Kellogg cereal still starts with natural wholegrains, many of which are grown and harvested close to the factories where we make our foods. The “Storybook” film is the first milestone on our journey to remind people about the origins of our cereals." Vikki Brunning, Marketing Manager, Kellogg’s

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Amnesty International #helpgetthemhome Close

Jun 2014

Amnesty International #helpgetthemhome

How do you get people to stop, take notice and act by signing a petition to push governments to release unjustly imprisoned people? We approached Amnesty with an idea: We targeted London commuters on their way home by hijacking the UK’s largest departure board at Waterloo Station. Instead of the departure boards showing the usual destinations, the board showed the horrific journeys experienced by prisoners of conscience, causing a lot media attention and literally stopping people in their tracks.

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McDonald's "Iced Coffee" Close

May 2014

McDonald's "Iced Coffee"

"A lovely ad ...It's beautifully filmed ... Great casting, too: the lad's cool but not glossily unreal. With a version of Summer in the City playing underneath, the whole spot captures that carefree sense of living in the moment...rather clever, we feel." David Reviews

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Kellogg's "Bowl of Sunshine" Close

May 2014

Kellogg's "Bowl of Sunshine"

"This painstakingly crafted ad was made entirely out of the ingredients that go into Kellogg's cereals. For instance, All Bran and almonds comprise the farm animals - and the effect is to suggest how little altered the grains are before they're popped into the boxes ready for eating. It's a splendid piece of animation that'll appeal to both parents and children." David Reviews

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The Big Mac: See one, want one. Close

May 2014

The Big Mac: See one, want one.

It’s certainly true. When you think of a Big Mac it’s pretty hard to stop thinking about it. It looks and tastes like no other burger. So, when you want one, nothing else will do. And here is what happened to the people of Central London when the thought popped into their heads…

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