The Great British public create burgers for McDonald's iconic menu Close

Oct 2014

The Great British public create burgers for McDonald's iconic menu

For the first time ever five crowd-sourced burgers are now available in all McDonald's UK restaurants. From 98,000 entries, five made it through to be included on the menu. Of course many got close - but not quite close enough to being a 'My Burger' winner. Take a look at some of those who lost out...

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THE OUTNET's new style hunter, Sergio takes on Rick Owens and Cara Delevigne Close

Sep 2014

THE OUTNET's new style hunter, Sergio takes on Rick Owens and Cara Delevigne

Sergio, the Shoe Hunter, was the star of the Catwalk (correction Dogwalk)during London Fashion Week. Created by our fashion specialists, Atelier, our mini furry fashion dog hijacked Twitter @THEOUTNET, sharing photos and videos with celebrities and tweeting his invaluable style tips and latest 'shoe spots', providing a personal, dog's eye-level style commentary from London Fashion Week. #SergioShoeHunter. New York Magazine even voted Sergio as their No2 most ridiculous LFW picks - in between Rick Owens and Cara Delevigne. He's now world famous!

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McDonald's celebrates 40th Anniversary

Aug 2014

McDonald's celebrates 40th Anniversary

Congratulations to McDonald's. A brand new campaign reminds us of those timeless moments where McDonald's has been there for us ever since opening their first restaurant in the UK (Woolwich, South London) back in 1974.

"A campaign of well-observed ads celebrating Maccy D UK's 40th anniversary with contemporary scenarios backed by 40 year old tracks - a nice way to successfully encompass all the age groups." DavidReviews

And here you can watch all six ads in the campaign...

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Rice Krispies "Dinosaur" Close

Aug 2014

Rice Krispies "Dinosaur"

"The first delightful ad in a campaign based on the imaginative way children explain the world to themselves...This is inventive and visually distinctive, and we suspect it will make parents everywhere think this is an excellent food with which to nourish their offspring's brains." David Reviews

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McDonald's "Here's to what matters"

Aug 2014

McDonald's "Here's to what matters"

"It's low-key and tenderly made; and the script picks up beautifully on the tiny details that make someone unique. Impressive." David Reviews

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#dontcrosstheline Close

Jul 2014

#dontcrosstheline

We used a phenomenon of this year’s World Cup – the referee’s white foam spray – to create a film with a different message: Don’t Cross the Line. Don’t Drink & Drive. With people heading out to the pub, we shared our film socially in the hours leading up to the Final. Working with road safety charity, Brake, we want all drivers to pledge to not drink any alcohol – not a drop – before driving.

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Always #LikeAGirl

Jun 2014

Always #LikeAGirl

Doing things #LikeAGirl can be used as an insult. The #LikeAGirl social experiment recruited real women, men and pre-pubescent girls and asked them to show our cameras what it physically meant to run like a girl, throw like a girl and other similar actions. The results were different and incredible - doing it #LikeAGirl can mean something downright amazing. See for yourself…
#pgclient

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McDonald's "Hunter Gatherer"

Aug 2014

McDonald's "Hunter Gatherer"

"Charming and beautifully directed." David Reviews

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