Meet Sergio, THE OUTNET's new style hunter Close

Sep 2014

Meet Sergio, THE OUTNET's new style hunter

Sergio, the Shoe Hunter, will be turning the Catwalk into the Dogwalk during London Fashion Week. Created by our fashion specialists, Atelier, our mini furry fashion dog will be hijacking Twitter @THEOUTNET, sharing photos and videos with celebrities and tweeting his invaluable style tips and latest 'shoe spots', providing a personal, dog's eye-level style commentary from London Fashion Week. #SergioShoeHunter

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McDonald's celebrates 40th Anniversary

Aug 2014

McDonald's celebrates 40th Anniversary

Congratulations to McDonald's. A brand new campaign reminds us of those timeless moments where McDonald's has been there for us ever since opening their first restaurant in the UK (Woolwich, South London) back in 1974.

"A campaign of well-observed ads celebrating Maccy D UK's 40th anniversary with contemporary scenarios backed by 40 year old tracks - a nice way to successfully encompass all the age groups." DavidReviews

And here you can watch all six ads in the campaign...

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Rice Krispies "Dinosaur" Close

Aug 2014

Rice Krispies "Dinosaur"

"The first delightful ad in a campaign based on the imaginative way children explain the world to themselves...This is inventive and visually distinctive, and we suspect it will make parents everywhere think this is an excellent food with which to nourish their offspring's brains." David Reviews

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McDonald's "Here's to what matters"

Aug 2014

McDonald's "Here's to what matters"

"It's low-key and tenderly made; and the script picks up beautifully on the tiny details that make someone unique. Impressive." David Reviews

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#dontcrosstheline Close

Jul 2014

#dontcrosstheline

We used a phenomenon of this year’s World Cup – the referee’s white foam spray – to create a film with a different message: Don’t Cross the Line. Don’t Drink & Drive. With people heading out to the pub, we shared our film socially in the hours leading up to the Final. Working with road safety charity, Brake, we want all drivers to pledge to not drink any alcohol – not a drop – before driving.

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Always #LikeAGirl

Jun 2014

Always #LikeAGirl

Doing things #LikeAGirl can be used as an insult. The #LikeAGirl social experiment recruited real women, men and pre-pubescent girls and asked them to show our cameras what it physically meant to run like a girl, throw like a girl and other similar actions. The results were different and incredible - doing it #LikeAGirl can mean something downright amazing. See for yourself…
#pgclient

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McDonald's "Hunter Gatherer"

Aug 2014

McDonald's "Hunter Gatherer"

"Charming and beautifully directed." David Reviews

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McDonald's #LittlePicca Close

Mar 2014

McDonald's #LittlePicca

“Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way." Nathalie Pomroy, Director of Marketing, McDonald's

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