The Renaissance Photography Prize: ‘If it’s worth taking, it’s worth entering’

Apr 2014

The Renaissance Photography Prize: ‘If it’s worth taking, it’s worth entering’

Leo Burnett supports this international photography contest that raises money to support younger women with breast cancer. We asked famous photographers to share the stories behind some of their iconic photos. Here Uli Weber’s shot is of a famous wall. “It's rare that in a photograph the background is almost more recognisable than the famous sitters themselves. Isn't that the wall from the movie, 'The King's speech', and yes of course, the three beautiful young ladies from Downton Abbey. This is the most often heard response.”

McDonald's #LittlePicca

Mar 2014

McDonald's #LittlePicca

“Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way." Nathalie Pomroy, Director of Marketing, McDonald's

Homebase "Make your house your home" Close

Mar 2014

Homebase "Make your house your home"

"A terrific new direction for Homebase sees a family redecorating their home using a starting point so many of us have begun with ourselves...It's stylish, smart, and even the low-key music plays its part. As a whole, this ad - and its counterpart for gardens - shows Homebase as effortlessly inspirational and an eminently sensible choice for people who are discerning without having vast quantities of disposable cash. Great stuff." David Reviews

Watch
Freeview #catandbudgie

Feb 2014

Freeview #catandbudgie

"Marvin Gaye and Tammi Terrell's 1968 duet "You're All I Need To Get By" is delicately placed in the mouths of a cat and a budgie in the latest commercial for Freeview. Like Tony Kaye's classic ad for the Solid Fuel Advisory Service, the film makes allies of natural adversaries to (a) catch our attention with a piece of cuteness of the kind that we routinely pass on to one another via social networking and (b) subliminally underline the bonding experience of great television." David Reviews

Watch
Kellogg's Crunchy Nut "Henry VIII" Close

Feb 2014

Kellogg's Crunchy Nut "Henry VIII"

"Since ads like this can surprise us only once, it's vital that the performances are engaging enough to bear repeated viewings and director Danny Kleinman has pulled this off with characteristic aplomb - the 'nutty' exchange between the king and his irresponsible manservant underlining a key product attribute and providing a neat comic moment." David Reviews

Watch
McDonald's "Lawyer" Close

Feb 2014

McDonald's "Lawyer"

"This playful commercial isn't just funny - it's effective. Anyone who has ever succumbed to the charms of a McDonald's Big Mac is likely to relate to the protagonist's helplessness. Even though we all know the reality never quite matches the experience we anticipate when we step through the 'golden arches', advertising like this will keep us coming back." David Reviews

Watch
Skyscanner  'Flying Away' Close

Jan 2014

Skyscanner 'Flying Away'

"Since winning the account in December, it's been all hands on deck to bring this campaign to life. Our idea - seeing travel through the eyes of a child, brings to life Skyscanner's belief that travel should be as simple, fair, honest and enjoyable, as it once seemed." Katie Lee, our Group Marketing Director

Watch
McDonald’s "Dusky Lady" Close

Jan 2014

McDonald’s "Dusky Lady"

"Not for the first time, the agency has created something quirkily British and charming for the brand that raises a warm smile." Jeremy Lee, Campaign Magazine

Watch