Jessie J performed a gig for an unsuspecting busload of fans, as part of McDonald’s ‘imlovin24’ activity, which saw 24 events over 24 hours in 24 cities around the world on Tuesday March 24th – starting in Sydney, Australia and culminating 24 hours later with a free Ne-Yo concert in Los Angeles. #ImLovinIt.See Jesse in action
To help celebrate International Women’s Day on March 8th, Chicago, London and Toronto Always teams released a new film entitled “Always #LikeAGirl—Stronger Together,” which continues their mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. The film encourages females across the globe to come together and show all the awesome things they do “like a girl.”Watch the film here
"An egg poaches to the dulcet tones of Tony Hadley in this ad which assures us that it's True: every breakfast egg at McDonald's is freshly cracked. Jolly good, we think; although we're slightly disconcerted to see the yolk has been broken. A travesty! And then we remember that it's supposed to be that way or we'd all be having yolk-related sartorial catastrophes on the way to work... never the best look. They've thought of everything." David ReviewsSee the ad
Leo Burnett Change launches a new ‘Share Aware’ online safety campaign for the NSPCC to help address the growing concern of how to keep children safe on the internet. The campaign shows how quickly things can go wrong when you share things you shouldn’t online. #shareawareWatch the film
Back in the 1940's Mr Max Factor assisted in the transformation of the young, brunette Norma Jeane into Marilyn Monroe when she was a client at his Hollywood beauty parlour. Fast forward to January 2015 and Marilyn is announced as Max Factor's global glamour brand ambassador. #GlamJan sets off a global campaign. Atelier, our beauty & luxury team is working on the campaign with Max Factor.
"What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that essential item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby? ...and the thought that the Co-op is there for us when our memory isn't leaves us with abundant goodwill towards the store." DavidReviewsWatch the ad here