McDonald's: 'We Are Awake' Close

Apr 2016

McDonald's: 'We Are Awake'

"A gentle version of 'Rhythm of the Night' plays over a perfectly judged sequence of people beavering away at night before it's revealed that McDonald's have 600 restaurants open 24 hours to cater to their needs. It's a terrific compilation and suggests the people of Britain are very industrious when they stay up all night... The script has provided director Jake Mavity with an excellent opportunity to show off his skills and he's delivered with aplomb. McDonald's should be well satisfied with this heart-warming depiction of clean-living folk rewarding themselves with a cheeky burger at the end of their night shift." DavidReviews

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McDonald's Happy Meal: 'Always Working' Close

Mar 2016

McDonald's Happy Meal: 'Always Working'

Steve Hill, McDonald's Head of Marketing said, "This campaign illustrates our commitment to continually improving our menu, and nowhere is this more important than with our Happy Meal. From the introduction of Organic Milk and Water, Fruit Bags and Carrot Sticks to the distribution of over 43 million books, the Happy Meal has changed, and will continue to change and we wanted to tell that story to parents across the UK".

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Homebase: 'Life Improvement'

Mar 2016

Homebase: 'Life Improvement'

"Homebase pursue an intriguing new direction which delves a little deeper into the rejuvenating power of a fresh lick of paint. Each vignette tells a story showing how a tin of paint, a breakfast bar, or even a simple lock can benefit us in more ways than we previously thought. It's a subtle and personal approach. The retailer's products look appealing in isolation, but it's their context within the home that imbues them with power. A strong opener to a promising new strand." (DavidReviews)

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Fairy Non-Bio's 'Superhero Baby' Close

Mar 2016

Fairy Non-Bio's 'Superhero Baby'

"With 2016 shaping up to be the most superheroic year in cinema yet, Fairy Non-Bio introduce us to a cast of adorable heroes who aren't quite ready to join their bigger brothers and sisters in saving the world. While they may not possess the kind of extraordinary abilities that make villains tremble, they do have something that gives them the edge over Iron Man and co. - which is plenty of softness. Overall, it's a positive reinforcement of the brand's cuddle-centric approach." (DavidReviews)

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The Co-operative Bank: 'It's good to be different' Close

Feb 2016

The Co-operative Bank: 'It's good to be different'

Richard Reynolds, Guerrilla Gardener featured in the new brand campaign commented: “It's been great to have the support of the Co-op Bank to spread the word about guerrilla gardening, to make people feel good about getting things done a bit unconventionally. I've had many approaches over the years by brands looking to associate with guerrilla gardening, but few have appreciated our positive ethos in the way the team working with Co-op Bank did from the outset. I shouldn't have been surprised, I've been a customer for many years. The documentary-like approach to the ad really captures what we do with great authenticity.”

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McDonald's "Eggs" Close

Jan 2016

McDonald's "Eggs"

"McDonald's once again turn MythBusters as they attempt to crack a few preconceptions about the ingredients on their menu ... Another confident insight into the brand's food chain." David Reviews

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Co-operative Christmas: "Ice" Close

Dec 2015

Co-operative Christmas: "Ice"

"Loneliness is one of the key themes of this year's Christmas advertising and Co-op's contribution to this canon of work is an absolute cracker... But this is more than an illustration of the retailer's convenience, it's a callback to a time when the Co-op was at the centre of working-class communities and people looked out for one another. This is a delightful tale of Christmas neighbourliness and a very fitting message for today." DavidReviews

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McDonald's invites the Nation to take part in Christmas Day ad

Nov 2015

McDonald's invites the Nation to take part in Christmas Day ad

Launch ad 'Journey to Christmas': "Every aspect of this lovely piece of seasonal advertising has a wonderfully authentic feel to it. A family sets off in their car to visit relatives, and Wizzard's well-trodden classic 'I Wish It Could Be Christmas Every Day' comes on the radio as the long drive ahead begins." says DavidReviews


The Journey to Christmas