The Dry/Clean Initiative Close

May 2016

The Dry/Clean Initiative

We've been working with Action On Addiction to launch The Dry/Clean Initiative, a programme that takes the nations forgotten dry cleaning and donates it to recovering addicts who need formal wear when they attend interviews. Watch the film to see how the scheme is already helping people like Debbie in the UK.

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McDonald's Good Times Close

May 2016

McDonald's Good Times

Our latest ad as part of the 'good times' brand campaign celebrates the role McDonald's plays in customers lives and brings to life the brand promise of simple, easy enjoyment.

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McDonald's: 'We Are Awake' Close

Apr 2016

McDonald's: 'We Are Awake'

"A gentle version of 'Rhythm of the Night' plays over a perfectly judged sequence of people beavering away at night before it's revealed that McDonald's have 600 restaurants open 24 hours to cater to their needs. It's a terrific compilation and suggests the people of Britain are very industrious when they stay up all night... The script has provided director Jake Mavity with an excellent opportunity to show off his skills and he's delivered with aplomb. McDonald's should be well satisfied with this heart-warming depiction of clean-living folk rewarding themselves with a cheeky burger at the end of their night shift." DavidReviews

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McDonald's Happy Meal: 'Always Working' Close

Mar 2016

McDonald's Happy Meal: 'Always Working'

Steve Hill, McDonald's Head of Marketing said, "This campaign illustrates our commitment to continually improving our menu, and nowhere is this more important than with our Happy Meal. From the introduction of Organic Milk and Water, Fruit Bags and Carrot Sticks to the distribution of over 43 million books, the Happy Meal has changed, and will continue to change and we wanted to tell that story to parents across the UK".

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Homebase: 'Life Improvement'

Mar 2016

Homebase: 'Life Improvement'

"Homebase pursue an intriguing new direction which delves a little deeper into the rejuvenating power of a fresh lick of paint. Each vignette tells a story showing how a tin of paint, a breakfast bar, or even a simple lock can benefit us in more ways than we previously thought. It's a subtle and personal approach. The retailer's products look appealing in isolation, but it's their context within the home that imbues them with power. A strong opener to a promising new strand." (DavidReviews)

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Fairy Non-Bio's 'Superhero Baby' Close

Mar 2016

Fairy Non-Bio's 'Superhero Baby'

"With 2016 shaping up to be the most superheroic year in cinema yet, Fairy Non-Bio introduce us to a cast of adorable heroes who aren't quite ready to join their bigger brothers and sisters in saving the world. While they may not possess the kind of extraordinary abilities that make villains tremble, they do have something that gives them the edge over Iron Man and co. - which is plenty of softness. Overall, it's a positive reinforcement of the brand's cuddle-centric approach." (DavidReviews)

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The Co-operative Bank: 'It's good to be different' Close

Feb 2016

The Co-operative Bank: 'It's good to be different'

Richard Reynolds, Guerrilla Gardener featured in the new brand campaign commented: “It's been great to have the support of the Co-op Bank to spread the word about guerrilla gardening, to make people feel good about getting things done a bit unconventionally. I've had many approaches over the years by brands looking to associate with guerrilla gardening, but few have appreciated our positive ethos in the way the team working with Co-op Bank did from the outset. I shouldn't have been surprised, I've been a customer for many years. The documentary-like approach to the ad really captures what we do with great authenticity.”

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McDonald's "Eggs" Close

Jan 2016

McDonald's "Eggs"

"McDonald's once again turn MythBusters as they attempt to crack a few preconceptions about the ingredients on their menu ... Another confident insight into the brand's food chain." David Reviews

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