#FlipYourLips for Cervical Screening

Jun 2015

#FlipYourLips for Cervical Screening

Our fabulous Foundry team have created a provocative campaign to encourage young women to be screened for cervical cancer. We're asking women to put on their favourite red lipstick, take a selfie and 'flip' to Instagram. #FlipYourLips is a social campaign tackling a social problem.

Samantha Morton tells you how to FlipYourLips
Giles Hedger talks Loyalty in ADMAP

Feb 2015

Giles Hedger talks Loyalty in ADMAP

"If you think about brand loyalty as an outcome of successful brand building, as opposed to a marketing objective in its own right, several good things happen. First, you sidestep fifty years of plaguing and unresolved questions around the meaning, anatomy, cause, measurement and pursuit of brand loyalty. Second, you refocus on the long-term charisma of a brand as opposed to short-term repeat purchase tactics. And third, you give yourself an immediate competitive advantage, because the majority of your peers will still be stuck down that dark and L-shaped rabbit hole."

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David Cameron changes 'Flaw in the Law'

Dec 2014

David Cameron changes 'Flaw in the Law'

We’re delighted that the ‘Flaw in the Law’ campaign we worked on with the NSPCC has made news headlines as David Cameron announces a change in the law around online communication with children. Peter Wanless, NSPCC chief executive has hailed the announcement as "A victory for our Flaw in the Law campaign, but more importantly a major step forward in preventing online child abuse".

Watch Flaw in the Law here
Welcome Turner Duckworth

Sep 2014

Welcome Turner Duckworth

Publicis Groupe announced today the acquisition of the UK and US-based Turner Duckworth, a leading design and branding company that will be part of Leo Burnett. “David and Bruce are wonderful human beings who share our passion for building iconic brands. They, like us, believe that the best brands don’t simply tell a story; they inspire people to act. Our ambition is no less than to be the best brand designers in the world,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide.

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A Celebration Of Our Government Work

Feb 2013

A Celebration Of Our Government Work

Following an IPA Gold for 30 Years of Think! Drink Drive, and during a year of great change in government advertising, we thought it was time to look back at the decades of award winning work that we've produced…

30 Years of Think! Drink Drive Close

Feb 2013

30 Years of Think! Drink Drive

Our communications have changed drink-driving behaviour over the course of the last 30 years. The effectiveness of this was recognised in 2012 when we were awarded a Gold IPA Effectiveness Award. Our campaigns have helped save almost 2,000 lives, prevented more than 10,000 serious injuries and created a value to society of £3 billion.

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LSC: Improving the Nation’s skills Close

Feb 2013

LSC: Improving the Nation’s skills

Who could forget the reassuring hands of 'Beryl'? Certainly 89% of the UK couldn't. At the time of this campaign, 6.9m adults lacked basic numeracy skills, many with a fear of failing at maths again. 'Beryl' gave them the confidence to do something about it.

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Think! Teen Road Safety Close

Feb 2013

Think! Teen Road Safety

Roads are the single biggest killer of teenagers in the UK. But simply asserting this fact did little to change behaviour. We decided to let teens talk for themselves. This became an advertising first back in 2005, an ad shot by teenagers for teenagers on a mobile. Within two weeks over a third of teens in the UK had seen the ad and said they would think again about road safety.

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