Our work for McCafé has been awarded Gold in the Non-Alcoholic Drinks category at this year's Epica Awards.
Our Planning Director, Ben Felton, has shared some of his smarts in this month's edition of AdMap, where he discusses brand loyalty in the age of machine learning. Read his four rules to achieving brand success in the digital age here.
Leo Burnett Worldwide has been ranked the No.3 Global Network at The One Club for Creativity.
...see her thoughts on all things from Ant & Dec, the state of comedy advertising and the Christmas commercial bonanza here.
Our work for McCafé has scooped two Silvers and a Bronze at this year's LIAs and our End Youth Homelessness work has also picked up a Bronze.
Craig joins us from McCann and will be heading up Creative Production & Operations here at Leo's. See the full story here.
As you might have noticed, Leo Burnett London has had a bit of a facelift of late. We've given a colourful, modern twist to the glasses, pencil and apple that sit at the heart of our agency heritage. Take a look at our Instagram for the story behind the icons, and follow us there for upcoming creative inspiration.
Two new creative teams, Charlotte & Loriley and Dan & Gate, as well as senior creative Gary Lathwell and art director Gareth Butters have recently joined the creative department here at Leo's. Welcome to the family!
Gareth Collins will be taking the helm here at Leo’s from 1st November. See the full announcement here.
We are partnering with The School of Life in their Business Wise conference on 9th October, which is inviting a glittering array of speakers to muse the question 'How brands can help people lead better lives'.
Our very own Josh Bullmore will also be speaking on the subject.
We have welcomed 30 students who are curious about a career in advertising into the agency as part of the IPA’s Advertising Unlocked initiative. They are being fully immersed in agency life with the chance to work on a live brief and present their work to one of our lovely creative directors.
We’re getting behind Australia’s LGBTO+ community all the way from London as the country completes a public survey on same-sex marriage equality. We’re shouting our support loud and proud with ‘Say yes, Australia’ emblazoned across our office windows until the result is published on 15th November. Cass, one of our lovely creatives, has also been contributing to the yes campaign with illustrations, which she is sharing on Instagram.
Our 'Madness' campaign for McCafé scooped Bronze in the Film Techniques category at the Clio awards.
Our McDonald's 'Search' campaign was awarded a Bronze Lion in the Outdoor category at Cannes. Overall, the Leo Burnett Worldwide network took home a total of eight Golds, 15 Silvers, 22 Bronzes, and a Grand Prix!
We have been appointed by McDonald's Global to lead the international rollout of McDelivery, the restaurant's home delivery service. The work will run on all media from in-restaurant to direct mail, digital, social, press, OOH, and TV.
Hot on the heels of our McDelivery win earlier this year, we have been appointed by McDonald's to amplify its sponsorship of the FIFA World Cup through a global communications campaign which will roll out at the FIFA World Cup in June 2018.
Our Sarah writes in Campaign in response to Burberry’s latest results and asks the question, by streamlining are they in danger of losing their relentless audience focus? Read the full article here.
Two lovely new senior creative teams have also joined us this month: Danielle and Liane, and James and Andrew. They’re already creating some gorgeous work for us so watch this space!
Daniel joins us from We Are Social, where he was the associate creative director leading the YouTube account. He is also the creator of website and creative community, Hello You Creatives. His award-winning work includes the Milka 'Last Square' campaign, which won Gold at Cannes in 2014.
We were recognised as an Honoree in the 21st Annual Webby Awards for our augmented reality trayliner for McDonald’s. Have a look at what the campaign achieved here
Our 'Alfie the Astronaut' campaign has won in all three of the categories in which it was nominated at The Guardian and MAA's Do Different awards. The awards 'champion innovation and originality' and the NSPCC took home the prizes for Best Brand Strategy, Best Idea, and Best Effectiveness.
‘The ad industry is desperately trying to become more diverse and a big part of getting there is exploring non-traditional working paradigms.’ Read Christina’s full article here
We were recognised as UK Agency of the Year at the Epica Awards having won a Gold, five Silvers, and four Bronzes. To top it all off, Leo Burnett was awarded Network of the Year too!
Leo Burnett London is proud to support #FreeTheBid by pledging to include one female director option every time we triple-bid production for a client. Find out more here
We had a great night at the Direct Marketing Association Awards, where our 'Alfie the Astronaut' campaign for the NSPCC took home Gold for 'Best use of film.’
We were Awarded Direct Agency of the Year at the Campaign Big Awards in recognition of our work for the NSPCC and our #RememberShafilea campaign for Karma Nirvana. To top it off, #RememberShafilea continued its winning streak as it was awarded Gold in the Charity Digital Single category.
Our creative directors, Graham Lakeland and Richard Robinson have been awarded an Aerial Award for the McDonald's 'Driver' radio spot. Judge Sam Cartmell commented, 'It’s humble and relevant...this gentle tone of voice is spot-on and – like the food it’s selling – comforts me as I drive down life’s long road.'
We were awarded a Grand Prix plus a Global Marketing Award for our work on P&G Always at the Marketing Society Excellence Awards.
We picked up a coveted Gold award at the UK's inaugural Effies on 19th May for our paper for NSPCC Flaw in the Law which saw us help change the law to protect children in six weeks flat. A massive congrats to the team involved!
We’re partnering with D&AD’s New Blood Shift programme to help nurture diverse talent. The programme seeks to uncover raw talent - from all backgrounds - to encourage a more diverse spectrum of applicants entering the advertising industry. We have invested heavily in the programme, hosting seminars, via one-to-one mentoring, and several of the students have since joined us in the office on paid placements.
We were delighted by our armful of Golds won at MAA Best Awards: three Golds for Karma Nirvana for Effectiveness, Craft and Small Budget and a Brand Strategy for NSPCC. #DoDifferent
We are thrilled to announce Chaka as our new chief creative officer. Our CEO, Paul Lawson said, 'Chaka’s pedigree marks her out as a very contemporary and exciting creative leader. Her background is unique, having worked both agency and client-side, as well as being highly experienced in production and an award winning director too. I believe she is the perfect fit for our ambitions. She has bucket loads of charisma and enthusiasm to engage and inspire and she commands great loyalty from colleagues and teams alike. I know we’re going to enjoy working together.'
We were delighted to be awarded six Golds across four clients at last night’s spectacular DMA Awards: three for NSPCC 'Share Aware', in the Launch, Film & Writing categories, one for Karma Nirvana 'Suffocation', in Design, one for THE OUTNET 'Sergio the Shoe Hunter', in Retail, and one for ghd #getthehintdarling, in FMCG. Fantastic stuff.