"If you think about brand loyalty as an outcome of successful brand building, as opposed to a marketing objective in its own right, several good things happen. First, you sidestep fifty years of plaguing and unresolved questions around the meaning, anatomy, cause, measurement and pursuit of brand loyalty. Second, you refocus on the long-term charisma of a brand as opposed to short-term repeat purchase tactics. And third, you give yourself an immediate competitive advantage, because the majority of your peers will still be stuck down that dark and L-shaped rabbit hole."Read the full article
We’re delighted that the ‘Flaw in the Law’ campaign we worked on with the NSPCC has made news headlines as David Cameron announces a change in the law around online communication with children. Peter Wanless, NSPCC chief executive has hailed the announcement as "A victory for our Flaw in the Law campaign, but more importantly a major step forward in preventing online child abuse".Watch Flaw in the Law here
CEREAL: GO FROM LIVING ON IT TO SELLING IT… Kellogg’s... as well as McDonald's, Coca-Cola, VitaminWater, Mercedes, Samsung, Freeview are just some of the many brands that you will have access to at The Foundry, an advertising agency run entirely by grads from within Leo Burnett London. No, really!
To apply for a position or to book a place at our open evening on 20th October, visit 'The Foundry-LeoBurnett' facebook page or email email@example.com for more details.
Publicis Groupe announced today the acquisition of the UK and US-based Turner Duckworth, a leading design and branding company that will be part of Leo Burnett. “David and Bruce are wonderful human beings who share our passion for building iconic brands. They, like us, believe that the best brands don’t simply tell a story; they inspire people to act. Our ambition is no less than to be the best brand designers in the world,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide.More Info
We’re on the lookout for the talent of tomorrow and are recruiting for our 2014 Work Experience programme now. If you are studying at university, or have recently graduated and are eager to get first-hand experience of adland, whilst being mentored by one of our shining star Account Managers, then click hereto download our application form. Please send your completed form to firstname.lastname@example.org The submission deadline is 8th June 2014. We will be interviewing in June and successful applicants will be offered two weeks work experience between July-September 2014. We look forward to hearing from you!
Following an IPA Gold for 30 Years of Think! Drink Drive, and during a year of great change in government advertising, we thought it was time to look back at the decades of award winning work that we've produced…
Our communications have changed drink-driving behaviour over the course of the last 30 years. The effectiveness of this was recognised in 2012 when we were awarded a Gold IPA Effectiveness Award. Our campaigns have helped save almost 2,000 lives, prevented more than 10,000 serious injuries and created a value to society of £3 billion.Watch
Who could forget the reassuring hands of 'Beryl'? Certainly 89% of the UK couldn't. At the time of this campaign, 6.9m adults lacked basic numeracy skills, many with a fear of failing at maths again. 'Beryl' gave them the confidence to do something about it.Watch