Sergio the Shoe Hunter

The Outnet

Sergio the Shoe Hunter

THE OUTNET had a tiny budget but wanted to make a big splash at London Fashion Week. We drafted in Sergio the Shoehunter, and sent him out to report from the ground. His live social updates brought us national press features in London and Paris, he out-trended Vogue on Twitter, got mentioned by Jimmy Choo and – most importantly – drove web traffic resulting in a doubling of web-traffic and a 92% uplift in shoe sales in the most important week of the fashion year.

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Panache

Modelled by Role Models

Our latest campaign ‘Modelled by Role Models’ was born out of a brand desire to shift perceptions of the fashion industry and to champion real women for achievements other than beauty. The campaign formed part of an ongoing conversation and was viewed in 193 countries, generating 12 million digital impressions, and creating a platform for incredible female role models to inspire others for years to come.

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Jura

Jura

To make the little known whiskey brand Jura famous, we launched a campaign to reinstate the Isle of Jura on Google maps after it suddenly went missing. #FindJura asked people to Tweet the islands co-ordinates for their chance to win a bottle of Jura. The story erupted in online and national press and reached over 4 million people with an equivalent media value of £214,393. Not bad for a campaign that cost just £500 to create.

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Meningitis Now

Meningitis Now: #FastestHour

This is the organisation’s first ever awareness film, highlighting the dangers of meningitis and the speed in which it can take hold. In just one minute it shows a young woman’s journey from feeling unwell to being kept alive in intensive care.

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BITC

Second Chance

Leo Burnett Change is a collective dedicated to making powerful communications with a positive social impact. Our decades of experience have covered diverse challenges. This campaign supports the BITC’s #BantheBoxUK initiative to persuade employers in Britain to give ex-convicts a second chance.

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Coffee vs Gangs

Kenco

Coffee vs Gangs

We made sampling an altruistic act, getting people to swap their loose change for coffee to help change the lives of young Hondurans as part of the Coffee vs Gangs initiative. We created dwell times of up to 12 minutes, enabling us to share campaign stories and brand messages, sampling over 540,000 cups of coffee and raising thousands of pounds for charity.

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Amnesty International

Amnesty "Help Bring Them Home"

With Amnesty International we took over the world’s biggest departure board at Waterloo station and invited thousands of rail passengers to text their support to help secure the release of prisoners of conscience. #HelpGetThemHome

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Department for Transport

DFT 'Pub Loo Shocker'

Change is a collective dedicated to making powerful communications with a positive social impact. Our decades of experience have covered challenges as diverse as keeping people safe on the roads, putting homelessness at the top of the agenda and persuading Britain to give ex-convicts a second chance.

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