We've made an American goliath as British as fish and chips, by confronting urban myths and re-buidling the nations trust in the brand.
McDonald's "The Cow"
"This spot for McDonald's manages to address tricky issues like meat provenance with total charm and directness." David Reviews
"... McDonald's. ... this is a place where adults and children alike can enjoy the same thing, together, and share good times. The performances have a terrific naturalness about them and overall the point is perfectly made: kids and grown-ups may not see eye-to-eye on lots of things, but they share the same vision when it comes to McDonald's." DavidReviews
McDonald's Great Tastes of the World "Australia"
"Credit to McDonald's as the intro to this ad is actually one of the better tourism films we've seen for the land Down Under in recent times, highlighting its wealth of 'sleepy bears' and 'noisy sticks' among other things." David Reviews
"Not for the first time, Leo Burnett has created something quirkily British and charming for the brand that raises a warm smile" Jeremy Lee, Campaign Magazine
‘Here’s to what matters’ campaign focuses on the reassuring, sometimes surprising, stories about the positive impact McDonald’s has. This ad highlights McDonald’s support of Ronald McDonald House Charities.
McDonald’s iconic advertising sign in Piccadilly Circus for over 20 years has newly re-launched and is currently the world’s first digital advertising screen to be fully interactive 24/7, 365 days a year. With over 300 million possible combinations of artwork and animations, people simply visit LittlePicca.com on a connected device to start creating their very own little resident that will instantly be present on the screen.
This campaign was fully reactive, allowing people to upload their experiences of the Olympics to the campaign site. We created over 250 user generated posters which were aired throughout the Olympics. TV footage was shot around the country throughout the games and were continually updated throughout the campaign to reflect the mood of the nation, featuring real people’s reactions and contributions to The Games.