Case Studies

Day of Remembrance

We created a national day of remembrance for victims of honour killings by getting the nation talking about a cultural taboo

We used the plastic bag commonly found around women’s magazines to drive awareness of the British girls who have lost their lives to ‘honour’ killings. Girls like Shafilea Ahmed who was suffocated with a plastic bag by her parents for embracing western culture.  The campaign provoked national debate and culminated in the creation of a national day of remembrance – on July 14th, Shafilea’s birthday.

Day of Remembrance