Our CCO Chaka and ECD Mark sat down with Creative Salon's Claire Beale to chat about their relationship, agency culture and the importance of creative awards. Watch and read the interview here.
Our Chief Strategy Officer Josh has spoken to Creative Salon about what makes a great client brief. 'A sense of courage, care and commitment to great work' are some of the themes he's picked out. Read the full piece here.
Applications for our 2022 summer work experience programme are open. Leo's Pathway is a two week experience this August for those looking to start a career in advertising. It's a chance to learn about the industry from the inside and develop key skills. Click here to apply.
Our Global CCO Chaka has been compiling Leo Burnett's annual list of Cannes predictions. From ads that are bringing back the daft, to campaigns that break into the metaverse and beyond, check out her top picks for this year's festival here.
For those who don’t know what advertising is, how ads are made, or what we even do day-to-day, we are opening up our virtual doors to give an insight into how everything works here at Leo’s.
On the 14th June at 5pm people across departments will be sharing their insights and roles in the creation of the McDonald's Christmas Ad.
Forming part of the wider Leo’s Pathway, we’ll be sharing how you can learn more and get to experience the inner workings of an agency this summer.
Follow this link to sign up and find out more: https://lnkd.in/gBntrC25
Our Executive Creative Director Mark has been on the Having a GAS podcast, discussing all things advertising and music. He discusses his career, from starting out as a typesetting apprentice, to how he runs the creative department at Leo's today. Watch the full interview here.
Our Chief Creative Officer Chaka has been speaking to Shots about the way she sees it, touching on subjects ranging from Cleopatra to Corrie. Read the full interview here.
Our Creative Director Rebecca Rowntree has been named as one of AdLand's 30 rising stars by Creative Equals and Campaign. Read more here.
We are proud to be signatories of the Pitch Positive Pledge. The Pledge is an initiative launched by the IPA and ISBA to ensure that we protect mental health, the environment and finances when we pitch. Read more about it here.
We've picked up 6 awards at this years Clio's. We're very proud of all of the work and the teams that made it happen. Our Lights On work for McDonald's picked up a Silver for Art Direction and Bronzes for Posters, Billboard and Illustration. Our McDonald's Christmas ad Imaginary Iggy picked up a Bronze for Music - Adapted, and our Purr & Grrr campaign for the ŠKODA Enyaq iV won a Bronze in the Cinematography category. See the full list of winners here.
Our Chief Strategy Officer has written in Campaign today about why brands need to improve disability representation in their advertising. With disabled people massively under represented, and there being very tangible benefits for brands to change this, improving representation is something that everyone should do, with benefits to businesses and society. Read the full piece here.
Our recent campaign for Disney+, 'Stories You'd Expect + Stories You Wouldn't' has won the January/February Thinkbox Award for TV Creativity. Judge Tim Riley described it as a 'minor epic'! Read the full announcement here.
We are very pleased to have picked up two gongs at this year's British Arrows. Our creative team Amy & Cristina won Bronze in the Young & Emerging Talent category for our Imaginary Iggy Christmas McDonald's campaign. And we won gold in the Sponsorship Campaign category for our McDelivery & the Movies idents. Read the full list of winners here.
To mark International Women's Day our CEO Charlie has spoken to Creativebrief about what we are doing at Leo's to elevate women. This includes training we've run to help our people get more of what they want from their careers. Read the full comment here.
Our CCO Chaka has written in Creative Salon about creating work for real people, and the power of populist creativity. Read the full piece here.
Our Chief Strategy Officer Josh has written in The Drum about our relationship with McDonald's. Our partnership dates back almost 4 decades, and Josh has worked on the account for over 10 years. Josh outlines how this stability has contributed to a period of strong growth and profitability for McDonald's. Read the full piece here.
We're delighted to have been nominated in two categories at the Sports Industry Awards for our work on McDonald's Fun Football. Fun Football has been nominated for the Partnership Award and the Active & Wellbeing Award. See the full shortlist here.
Our Creative Director Rebecca Rowntree spoke to Creative Review about her recent move to Leo Burnett; what attracted her to the agency and how she has found the transition from freelance to agency life. Read the full piece here.
Our Chief Strategy Officer Josh Bullmore and Head of Insights Mike Treharne sat down with Creative Salon to discuss what makes brands popular. They spoke about our proprietary tool, the Populism Index, which we launched at last year's Pop Fest event, and what it can tell us about how brands connect with their audiences. Read the full piece here.
On Tuesday evening we hosted PopFest, an evening exploring the art and science of Populist Creativity. We heard from a panel drawn from the worlds of pop culture and entertainment, to hear what brands can learn from creators and storytellers when it comes to speaking to the nation. Our CSO Josh then presented the Populism Index, a study exploring what makes brands popular.
Our Senior Planner Ben Obadia has been looking at how brands can follow in the steps of popular culture to embrace the mess of the internet to build audiences and brands online. Read his article here.
Our friends at Leo Burnett HQ have been speaking to our global Chief Creative Officer Chaka to find out what her creative essentials are. Check out the article here.
Our Chief Strategy Officer Josh has written in Campaign about the green wallpaper that is sustainability advertising, and what our industry really needs to do to tackle the climate crisis. Read the piece here.
We're very pleased that Emma Brooke has joined the Leo's gang as a Creative Director on our McDonald's and Comic Relief accounts. She brings a wealth of experience working across a range of clients in both the US and the UK. Read the full announcement here.
Creative Director Andy Long has spoken to Leo Burnett Chicago about our Fancy a McDonald's? campaign. The brand campaign featured TVCs, radio spots, OOH and even a walk thru billboard. Read more about the thinking behind it here.
We are very proud to have won Gold at the APG Awards in the long term thinking category, for our last 15 years of partnership with McDonald's. Read more here.
Our work steering McDonald's through the pandemic has been recognised at the Effie Awards, with a Bronze in the Rising to the Challenge of 2020 category. Facing the unprecedented closure of McDonald's restaurants for 6 weeks in 2020, we responded as a leader, powering the brand to an all time market share high. Read more here.
We are very proud to have gained the IPA Effectiveness Accreditation, a new scheme from the IPA that recognises our industry leading standards of effectiveness. We are one of only 6 creative agencies in the UK to have been awarded the accreditation. Read the announcement here
Our CEO Charlie has written in Campaign about the importance of the creative department, and how lockdown particularly impacted them. Read the piece here
Our Chief Production Officer Emily Marr is featured in The Drum talking about production challenges brought about by COVID-19, relationships between brands and agencies, and much more. Read the piece here.
Sam Grayson from our Sports + Entertainment team has been speaking to The Drum about how brands can back Simone Biles, and other athletes speaking up about mental health. Read the piece here.
We've won the Response to the Global Pandemic category at The Marketing Society Awards in partnership with McDonald's. It is a great testament to all of the work we have done to help the brand thrive in such testing circumstances. Read more here.
Our Creative Director Graham Lakeland spoke to LBB, alongside director Frederic Planchon and members of the production team, to detail how we brought the robot twins Purr and Grrr to life in our recent campaign for the ŠKODA ENYAQ iV. Read the piece here.
Our CEO Charlie Rudd has written in Creative Salon about why agency success rests as much on the intangibles as the tangibles. You can read his full article here.
We are very proud to have won Gold, Silver and Bronze Cannes Lions for our work for McDonald's. We won Gold and Bronze for our McDelivery Lights On work, ad Silver for Iconic Stacks. Read more here.
Our New Business Director Bethany Watts spoke to the Financial Times to reflect on her experience graduating during the financial crisis, and give advice to those graduating now. Read the full piece here.
The International Exchange (TIE) is an organisation that connects professionals across different sectors with social initiatives across the world. This summer six of our team will be working with them to crack a brief for Save The Children India. Children have been disproportionately affected by the pandemic, and we can't wait to use our skills to try and make a difference. Read more about TIE here.
Our CCO Chaka has been recognised by AdWeek as one of the 10o creative leaders globally who are reshaping the advertising industry; taking risks, achieving results and setting new standards for clients and agencies. Read the full list here.
We're thrilled to have won a Wood Pencil from D&AD for our Lights On work for McDonald's. Read more here.
Our incredible creative leader Chaka has been promoted to global chief creative officer of Leo Burnett. She will retain her role in London whilst evolving Leo Burnett's creativity globally. She will also be helping to recruit the next generation of creative talent, with a focus on diversity and inclusion. Read the full announcement here.