The International Exchange (TIE) is an organisation that connects professionals across different sectors with social initiatives across the world. This summer six of our team will be working with them to crack a brief for Save The Children India. Children have been disproportionately affected by the pandemic, and we can't wait to use our skills to try and make a difference. Read more about TIE here.
Our CCO Chaka has been recognised by AdWeek as one of the 10o creative leaders globally who are reshaping the advertising industry; taking risks, achieving results and setting new standards for clients and agencies. Read the full list here.
We're thrilled to have won a Wood Pencil from D&AD for our Lights On work for McDonald's. Read more here.
Our incredible creative leader Chaka has been promoted to global chief creative officer of Leo Burnett. She will retain her role in London whilst evolving Leo Burnett's creativity globally. She will also be helping to recruit the next generation of creative talent, with a focus on diversity and inclusion. Read the full announcement here.
Our MD Carly spoke to Creativebrief about how we as an industry can help to banish burnout as we move to more flexible and hybrid ways of working. Read her comments here.
We're thrilled to welcome back Emily Marr to Leo's after 14 years as our new Chief Production Officer! The full announcement is here.
Two of our McDonald's campaigns have been honoured at the British Arrows.
Our 'Swimmer' Saver Menu ad won Bronze in the 15-30s category, and our Archie The Reindeer Christmas campaign was awarded Bronze in the Craft category.
The team behind our recent 'Lights On' work for McDonald's spoke to Creative Moment about the process behind creating the campaign. Read the article here.
We're really proud to announce that Comic Relief have chosen to partner with us for Red Nose Day 2022, following a competitive pitch. They are an iconic charity making a big difference in lives across the world, and we can't wait to bring our populist creativity mindset to help such an important cause. You can read more here.
That's the question our Sports + Entertainment team have been asking in their latest REMARK newsletter. Read their thoughts on Fan Controlled Sport and other topics here.
We are really pleased to announce the launch of Publicis Groupe UK's Open Apprenticeship scheme. This incredibly important initiative aims to provide an entry point to our industry for people from disadvantaged backgrounds. Read more here.
Our Chief Creative Officer Chaka recently spoke to Alison Chadwick about her creative journey, and how that has informed her creative leadership. Listen here.
Our Chief Strategy Officer Josh has been reflecting on what brands can learn from both Biden and Trump's brands of populism. Read his words in Campaign here.
Our ECD Mark Elwood recently spoke to LBB about how our recent campaign for AXA Health, featuring Jack Whitehall, came to life. Read the piece here.
Our Planning Director Amelia reflects on President Biden's inauguration, and looks at what lessons brands can take from it.
Read the full piece here.
Our CEO Charlie has been speaking to The Drum about the challenges that Lockdown 3.0 has brought for both ad agencies and clients. Read the full article here.
Our Chief Creative Officer Chaka is the president of Creative Circle for 2021. She has written a timely and powerful manifesto that reflects the challenging times we live in. You can read it here.
We are super excited to announce that we have been appointed to work with TUI. We can't wait to get to work on this iconic brand, and start dreaming about holidays again!
See the full announcement here.
Our Managing Director Carly Avener spoke to Creative Brief on over communicating, creating space for difficult conversations and fighting cabin fever during lockdown. Read the full interview here.
Our Head of Planning, Tom Sussman, reckons that the recent Oatly-Blackstone controversy is all a bit of a storm in a teacup. The Drum carried his full remarks and you can read them here.
We are delighted to announce that we've been chosen by Premier Inn to handle their advertising account. Read more here.
'We don't have a clue'. Our Chief Creative Officer Chaka Sobhani had an honest discussion with Campaign about the challenges of making advertising during lockdown. Read the full piece here.
Our Senior Creative spoke to Little Black Book about how she is fighting lockdown guilt. Read the full piece here.
We are really pleased to announce the return of Mark Elwood to Leo Burnett London after two decades. Mark will take the role of Executive Creative Director, and joins from MullenLowe. Read the full announcement here.
Vision Express have chosen us to lead their advertising after a competitive pitch. A fabulous brand that we can't wait to build a strong partnership with. Read more here.
We are delighted to announce the appointment of Carly Avener as Managing Director. Joining from BBH, Carly will be in charge of the day-to-day running of the agency and leadership of the New Business team. See the announcement here.
We are proud to announce that Gulf Oil has chosen Leo Burnett as its first global ad agency of record. The account will be managed out of Leo Burnett London. Read the full announcement here.
Charlie Rudd has been appointed as our new CEO. Previously CEO of Ogilvy & Mather, we can't wait to see where Charlie's leadership takes us. Read the full announcement here.
As football fever kicks in with the launch of the Fifa World CupTM in Russia, the battle of the brands is also warming up. Our Brandtasy League is back, providing running analysis of sponsor and non-sponsor performance throughout the tournament. Check out all the action over at www.brandtasyleague.co.uk.
Our work building Trust for McDonald's has been awarded the long-term marketing excellence award at this year's Marketing Society Excellence Awards! See the full list of winners here.
Yesterday, Chaka took to the stage at the Creative Equals 2018 'Create Your Future' conference to talk 'Rewriting Culture'. See more from the day here.
We're delighted to announce our new partnership with Betfair, one of the genuine innovators of the industry, as they appoint us to their international creative business. See the full announcement here.
Our McDonald's 'Beef Fairytails' radio ad, written by Ben Newman, has bagged an Aerial award 'for a very simple reason: it's entertaining.' Great stuff! See the full review and listen to the ad here.
Listen to Chaka's interview with Jean Nkiru, director at Iconoclast London, in the first Pitch Podcast here.
Our Chief Creative Officer, Chaka, and McDonald's Senior Vice-President, Chief Marketing Officer, Alistair Macrow sat down with Campaign (over milkshakes, naturally) in a McDonald's restaurant in Chelmsford to reveal how they plan to keep the good times going. See Chaka and Alistair in conversation here.
Our CSO Josh Bullmore has been sharing his wisdom on how the simple art of taking a moment to breathe is the best way to stay focussed at work with Campaign.
Chaka, our Chief Creative Officer, has been speaking to Shots magazine about the tech that powers her through her day. See the full article here.
We've teamed up with The One Club to offer hands on experience in advertising and design to those looking to get into the industry. We're running The One Club's week long Creative Boot Camp here in London, offering mentorship and the chance to build an ad campaign for a live client brief from the ground up to the participants.
We launched our masterclass series last month, the first event exploring the topic of Generation X with our panel of experts including Tiffanie Darke, Miranda Sawyer, Jerome Linder and our very own Sarah Baumann. See key insights from the day here.
Our McCafé Madness work continued its winning streak at Eurobest where it picked up Bronze in the Non-Alcoholic Drinks category.