On Tuesday evening we hosted PopFest, an evening exploring the art and science of Populist Creativity. We heard from a panel drawn from the worlds of pop culture and entertainment, to hear what brands can learn from creators and storytellers when it comes to speaking to the nation. Our CSO Josh then presented the Populism Index, a study exploring what makes brands popular.
Our Senior Planner Ben Obadia has been looking at how brands can follow in the steps of popular culture to embrace the mess of the internet to build audiences and brands online. Read his article here.
Our friends at Leo Burnett HQ have been speaking to our global Chief Creative Officer Chaka to find out what her creative essentials are. Check out the article here.
Our Chief Strategy Officer Josh has written in Campaign about the green wallpaper that is sustainability advertising, and what our industry really needs to do to tackle the climate crisis. Read the piece here.
We're very pleased that Emma Brooke has joined the Leo's gang as a Creative Director on our McDonald's and Comic Relief accounts. She brings a wealth of experience working across a range of clients in both the US and the UK. Read the full announcement here.
Creative Director Andy Long has spoken to Leo Burnett Chicago about our Fancy a McDonald's? campaign. The brand campaign featured TVCs, radio spots, OOH and even a walk thru billboard. Read more about the thinking behind it here.
We are very proud to have won Gold at the APG Awards in the long term thinking category, for our last 15 years of partnership with McDonald's. Read more here.
Our work steering McDonald's through the pandemic has been recognised at the Effie Awards, with a Bronze in the Rising to the Challenge of 2020 category. Facing the unprecedented closure of McDonald's restaurants for 6 weeks in 2020, we responded as a leader, powering the brand to an all time market share high. Read more here.
We are very proud to have gained the IPA Effectiveness Accreditation, a new scheme from the IPA that recognises our industry leading standards of effectiveness. We are one of only 6 creative agencies in the UK to have been awarded the accreditation. Read the announcement here
Our CEO Charlie has written in Campaign about the importance of the creative department, and how lockdown particularly impacted them. Read the piece here
Our Chief Production Officer Emily Marr is featured in The Drum talking about production challenges brought about by COVID-19, relationships between brands and agencies, and much more. Read the piece here.
Sam Grayson from our Sports + Entertainment team has been speaking to The Drum about how brands can back Simone Biles, and other athletes speaking up about mental health. Read the piece here.
We've won the Response to the Global Pandemic category at The Marketing Society Awards in partnership with McDonald's. It is a great testament to all of the work we have done to help the brand thrive in such testing circumstances. Read more here.
Our Creative Director Graham Lakeland spoke to LBB, alongside director Frederic Planchon and members of the production team, to detail how we brought the robot twins Purr and Grrr to life in our recent campaign for the ŠKODA ENYAQ iV. Read the piece here.
Our CEO Charlie Rudd has written in Creative Salon about why agency success rests as much on the intangibles as the tangibles. You can read his full article here.
We are very proud to have won Gold, Silver and Bronze Cannes Lions for our work for McDonald's. We won Gold and Bronze for our McDelivery Lights On work, ad Silver for Iconic Stacks. Read more here.
Our New Business Director Bethany Watts spoke to the Financial Times to reflect on her experience graduating during the financial crisis, and give advice to those graduating now. Read the full piece here.
The International Exchange (TIE) is an organisation that connects professionals across different sectors with social initiatives across the world. This summer six of our team will be working with them to crack a brief for Save The Children India. Children have been disproportionately affected by the pandemic, and we can't wait to use our skills to try and make a difference. Read more about TIE here.
Our CCO Chaka has been recognised by AdWeek as one of the 10o creative leaders globally who are reshaping the advertising industry; taking risks, achieving results and setting new standards for clients and agencies. Read the full list here.
We're thrilled to have won a Wood Pencil from D&AD for our Lights On work for McDonald's. Read more here.
Our incredible creative leader Chaka has been promoted to global chief creative officer of Leo Burnett. She will retain her role in London whilst evolving Leo Burnett's creativity globally. She will also be helping to recruit the next generation of creative talent, with a focus on diversity and inclusion. Read the full announcement here.
Our MD Carly spoke to Creativebrief about how we as an industry can help to banish burnout as we move to more flexible and hybrid ways of working. Read her comments here.
We're thrilled to welcome back Emily Marr to Leo's after 14 years as our new Chief Production Officer! The full announcement is here.
Two of our McDonald's campaigns have been honoured at the British Arrows.
Our 'Swimmer' Saver Menu ad won Bronze in the 15-30s category, and our Archie The Reindeer Christmas campaign was awarded Bronze in the Craft category.
The team behind our recent 'Lights On' work for McDonald's spoke to Creative Moment about the process behind creating the campaign. Read the article here.
We're really proud to announce that Comic Relief have chosen to partner with us for Red Nose Day 2022, following a competitive pitch. They are an iconic charity making a big difference in lives across the world, and we can't wait to bring our populist creativity mindset to help such an important cause. You can read more here.
That's the question our Sports + Entertainment team have been asking in their latest REMARK newsletter. Read their thoughts on Fan Controlled Sport and other topics here.
We are really pleased to announce the launch of Publicis Groupe UK's Open Apprenticeship scheme. This incredibly important initiative aims to provide an entry point to our industry for people from disadvantaged backgrounds. Read more here.
Our Chief Creative Officer Chaka recently spoke to Alison Chadwick about her creative journey, and how that has informed her creative leadership. Listen here.
Our Chief Strategy Officer Josh has been reflecting on what brands can learn from both Biden and Trump's brands of populism. Read his words in Campaign here.
Our ECD Mark Elwood recently spoke to LBB about how our recent campaign for AXA Health, featuring Jack Whitehall, came to life. Read the piece here.
Our Planning Director Amelia reflects on President Biden's inauguration, and looks at what lessons brands can take from it.
Read the full piece here.
Our CEO Charlie has been speaking to The Drum about the challenges that Lockdown 3.0 has brought for both ad agencies and clients. Read the full article here.
Our Chief Creative Officer Chaka is the president of Creative Circle for 2021. She has written a timely and powerful manifesto that reflects the challenging times we live in. You can read it here.
We are super excited to announce that we have been appointed to work with TUI. We can't wait to get to work on this iconic brand, and start dreaming about holidays again!
See the full announcement here.
Our Managing Director Carly Avener spoke to Creative Brief on over communicating, creating space for difficult conversations and fighting cabin fever during lockdown. Read the full interview here.
Our Head of Planning, Tom Sussman, reckons that the recent Oatly-Blackstone controversy is all a bit of a storm in a teacup. The Drum carried his full remarks and you can read them here.
We are delighted to announce that we've been chosen by Premier Inn to handle their advertising account. Read more here.
'We don't have a clue'. Our Chief Creative Officer Chaka Sobhani had an honest discussion with Campaign about the challenges of making advertising during lockdown. Read the full piece here.
Our Senior Creative spoke to Little Black Book about how she is fighting lockdown guilt. Read the full piece here.