As football fever kicks in with the launch of the Fifa World CupTM in Russia, the battle of the brands is also warming up. Our Brandtasy League is back, providing running analysis of sponsor and non-sponsor performance throughout the tournament. Check out all the action over at www.brandtasyleague.co.uk.
Our work building Trust for McDonald's has been awarded the long-term marketing excellence award at this year's Marketing Society Excellence Awards! See the full list of winners here.
Yesterday, Chaka took to the stage at the Creative Equals 2018 'Create Your Future' conference to talk 'Rewriting Culture'. See more from the day here.
We're delighted to announce our new partnership with Betfair, one of the genuine innovators of the industry, as they appoint us to their international creative business. See the full announcement here.
Our McDonald's 'Beef Fairytails' radio ad, written by Ben Newman, has bagged an Aerial award 'for a very simple reason: it's entertaining.' Great stuff! See the full review and listen to the ad here.
Listen to Chaka's interview with Jean Nkiru, director at Iconoclast London, in the first Pitch Podcast here.
Our Chief Creative Officer, Chaka, and McDonald's Senior Vice-President, Chief Marketing Officer, Alistair Macrow sat down with Campaign (over milkshakes, naturally) in a McDonald's restaurant in Chelmsford to reveal how they plan to keep the good times going. See Chaka and Alistair in conversation here.
Our CSO Josh Bullmore has been sharing his wisdom on how the simple art of taking a moment to breathe is the best way to stay focussed at work with Campaign.
Chaka, our Chief Creative Officer, has been speaking to Shots magazine about the tech that powers her through her day. See the full article here.
We've teamed up with The One Club to offer hands on experience in advertising and design to those looking to get into the industry. We're running The One Club's week long Creative Boot Camp here in London, offering mentorship and the chance to build an ad campaign for a live client brief from the ground up to the participants.
We launched our masterclass series last month, the first event exploring the topic of Generation X with our panel of experts including Tiffanie Darke, Miranda Sawyer, Jerome Linder and our very own Sarah Baumann. See key insights from the day here.
Our McCafé Madness work continued its winning streak at Eurobest where it picked up Bronze in the Non-Alcoholic Drinks category.
Chaka has been reviewing this year's Christmas ad offering with Campaign's Claire Beale and Droga5 London’s David Kolbusz. Grab a mince pie and have a listen to the podcast here.
Our work for McDonald's took home two Golds at the 2017 Campaign Big awards. The first in the grocery & soft drinks category for McCafé Madness and the second in retail & restaurants for Great Tastes of America.
Our work for McCafé has been awarded Gold in the Non-Alcoholic Drinks category at this year's Epica Awards.
Our Planning Director, Ben Felton, has shared some of his smarts in this month's edition of AdMap, where he discusses brand loyalty in the age of machine learning. Read his four rules to achieving brand success in the digital age here.
Leo Burnett Worldwide has been ranked the No.3 Global Network at The One Club for Creativity.
...see her thoughts on all things from Ant & Dec, the state of comedy advertising and the Christmas commercial bonanza here.
Our work for McCafé has scooped two Silvers and a Bronze at this year's LIAs and our End Youth Homelessness work has also picked up a Bronze.
Craig joins us from McCann and will be heading up Creative Production & Operations here at Leo's. See the full story here.
As you might have noticed, Leo Burnett London has had a bit of a facelift of late. We've given a colourful, modern twist to the glasses, pencil and apple that sit at the heart of our agency heritage. Take a look at our Instagram for the story behind the icons, and follow us there for upcoming creative inspiration.
Two new creative teams, Charlotte & Loriley and Dan & Gate, as well as senior creative Gary Lathwell and art director Gareth Butters have recently joined the creative department here at Leo's. Welcome to the family!
Gareth Collins will be taking the helm here at Leo’s from 1st November. See the full announcement here.
We are partnering with The School of Life in their Business Wise conference on 9th October, which is inviting a glittering array of speakers to muse the question 'How brands can help people lead better lives'.
Our very own Josh Bullmore will also be speaking on the subject.
We have welcomed 30 students who are curious about a career in advertising into the agency as part of the IPA’s Advertising Unlocked initiative. They are being fully immersed in agency life with the chance to work on a live brief and present their work to one of our lovely creative directors.
We’re getting behind Australia’s LGBTO+ community all the way from London as the country completes a public survey on same-sex marriage equality. We’re shouting our support loud and proud with ‘Say yes, Australia’ emblazoned across our office windows until the result is published on 15th November. Cass, one of our lovely creatives, has also been contributing to the yes campaign with illustrations, which she is sharing on Instagram.
Our 'Madness' campaign for McCafé scooped Bronze in the Film Techniques category at the Clio awards.
Our McDonald's 'Search' campaign was awarded a Bronze Lion in the Outdoor category at Cannes. Overall, the Leo Burnett Worldwide network took home a total of eight Golds, 15 Silvers, 22 Bronzes, and a Grand Prix!
We have been appointed by McDonald's Global to lead the international rollout of McDelivery, the restaurant's home delivery service. The work will run on all media from in-restaurant to direct mail, digital, social, press, OOH, and TV.
Hot on the heels of our McDelivery win earlier this year, we have been appointed by McDonald's to amplify its sponsorship of the FIFA World Cup through a global communications campaign which will roll out at the FIFA World Cup in June 2018.
Our Sarah writes in Campaign in response to Burberry’s latest results and asks the question, by streamlining are they in danger of losing their relentless audience focus? Read the full article here.
Two lovely new senior creative teams have also joined us this month: Danielle and Liane, and James and Andrew. They’re already creating some gorgeous work for us so watch this space!
Daniel joins us from We Are Social, where he was the associate creative director leading the YouTube account. He is also the creator of website and creative community, Hello You Creatives. His award-winning work includes the Milka 'Last Square' campaign, which won Gold at Cannes in 2014.
We were recognised as an Honoree in the 21st Annual Webby Awards for our augmented reality trayliner for McDonald’s. Have a look at what the campaign achieved here
Our 'Alfie the Astronaut' campaign has won in all three of the categories in which it was nominated at The Guardian and MAA's Do Different awards. The awards 'champion innovation and originality' and the NSPCC took home the prizes for Best Brand Strategy, Best Idea, and Best Effectiveness.
‘The ad industry is desperately trying to become more diverse and a big part of getting there is exploring non-traditional working paradigms.’ Read Christina’s full article here
We were recognised as UK Agency of the Year at the Epica Awards having won a Gold, five Silvers, and four Bronzes. To top it all off, Leo Burnett was awarded Network of the Year too!
Leo Burnett London is proud to support #FreeTheBid by pledging to include one female director option every time we triple-bid production for a client. Find out more here
We had a great night at the Direct Marketing Association Awards, where our 'Alfie the Astronaut' campaign for the NSPCC took home Gold for 'Best use of film.’
We were Awarded Direct Agency of the Year at the Campaign Big Awards in recognition of our work for the NSPCC and our #RememberShafilea campaign for Karma Nirvana. To top it off, #RememberShafilea continued its winning streak as it was awarded Gold in the Charity Digital Single category.