‘Feelgood Health’

At a time when it has never been more important to be healthy, we launched Axa Health’s new ‘Feelgood Health’ brand positioning with an integrated campaign featuring Jack Whitehall. The campaign began with social videos featuring Jack carrying out Feelgood Health challenges, and was followed by a TV spot, an influencer campaign, and a partnership with Spotify.


Social, TV, Influencer, Spotify partnership