For a limited time, the McSpicy is back on McDonald’s menus, and so we’ve invited the nation to join in the #McSpicyDebate. Playing on the subjectivity of spice, our social led campaign ask customers to rate the McSpicy in one of 4 ways; “A lil’ kick”, “Pretty spicy actually”, “HOT, HOT, HOT” and “My mouth’s on FIRE!”

The campaign includes dynamic OOH pulling in live results from regional polls, and tweets about the McSpicy. There’s also a custom emoji, GIF and Snapchat lens. A 30 second TVC will also accompany the social campaign.


Social, DOOH, TVC