‘Perfect Back to School’

Kellogg’s back-to-school spot follows one boy’s journey from lockdown to the playground.

The animated ad begins as a young boy talks through his “longest break ever”, from indoor football with his dad to discovering the perils of online communication with family members.

The ad shifts from animation to real life as the boy (in his school uniform) prepares to return to school, reassuring his dad that he’ll be okay as they’ll “still do breakfast”.