‘Purrs Electric, Grrrs Attitude’

Our new campaign for ŠKODA introduces their first ever all electric SUV, the ENYAQ iV. It features Purr and Grrr, twin robots whose personalities combine to make the perfect car that Purrs electric, and Grrrs attitude. The campaign is fully integrated, and the TV was directed by the acclaimed Frederic Planchon.


TV, OOH, Digital, Social, Internal Comms, Merch