NSPCC

‘Flaw in the Law’

Raising awareness of a legal loophole that left children vulnerable to get the government to change the law.

Our ‘Flaw in the Law’ campaign tackled a legal loophole that meant it wasn’t always illegal to send a sexual message to a child. It made the dry subject of UK legislation into something quirky, engaging and highly sharable. It galvanised the British public to take action and put pressure on the Government to close the loophole – and in just six weeks, as a direct result of the campaign, they did.