‘Redefining clean with Giles Deacon’

We planted hidden cameras in a pop-up store in London’s Brick Lane to show the amazed reactions of unsuspecting shoppers when they discover that the garments they have chosen to purchase were previously heavily stained, but brought back as good as new with Ariel 3 in 1 pods. We teamed up with Giles Deacon for the campaign which is a real step change for the category.